Tackling Traffic and Targeting

• Existing content underperformed due to unoptimized keyword targeting.
• The salon struggled to find the right keywords to drive relevant traffic.
• Lack of industry benchmarks made it difficult to craft a strong SEO strategy

From Visitors to Conversions

Noelle Salon saw a remarkable traffic surge, skyrocketing from 11,000 to 64,000 visitors, dramatically boosting online visibility. A refined content strategy propelled higher rankings for key service-related keywords, while updated content consistently outperformed past metrics—driving greater engagement, retention, and conversions.