Conducting an SEO audit can help improve your website's visibility and performance in search engine results pages.
There are several steps in conducting an SEO audit, including checking indexing and crawling, identifying duplicate versions of the site, checking for site speed and core web vitals, and tracking keyword ranking and content performance.
Checking indexing and crawling involves ensuring that search engines are able to crawl and index all the pages on your site and addressing any issues that may be preventing this.
Duplicate versions of your site can harm your SEO efforts by splitting link equity and confusing search engines. Site speed and core web vitals are important factors that can impact your website's ranking.
There are several SEO factors to focus on for an audit, including meta tags, heading tags, alt attributes, URL issues, canonical tags, load time, pagination, and linking issues.
Tracking your keyword ranking and content performance is crucial to understanding the effectiveness of your SEO efforts.
Tools like Scalenut can help with content optimization to improve your website's SEO.
By conducting an SEO audit and making improvements based on different parameters, you can boost your website's visibility and organic traffic, leading to increased conversions and revenue.