What is an editorial calendar?
An editorial calendar is the foundation stone of your content marketing team. It captures the lifecycle of the entire content development process, right from the ideation of the content to the final publishing. It helps keep your effort organized so that content is produced promptly and consistently.
What is the format of an editorial calendar?
Just like any other calendar, the editorial calendar should be presented in a simple format to make changes to it convenient. You can use excel sheets to make your editorial calendar or Scalenut's content schedule template for reference. Color coding, mentioning the timelines and tasks of each team member, and noting the updates on each content piece should be part of your editorial calendar.
What is the importance of an editorial calendar?
An editorial calendar helps streamline the content development process by ensuring that all involved have clarity on their assigned tasks. It ensures that people are held accountable for their work and that content is produced and published on time. The calendar also allows you to identify loopholes in your marketing strategy and tackle them efficiently.
Editorial calendars can be used for what kind of content?
Editorial calendars are significant assets for creating content like blogs, social media posts, podcasts, etc. For instance, a blog calendar template will help you brainstorm topics and understand target audiences, SEO requirements, etc. before you publish your blog. Social media calendar can ensure you are posting images and content that is timely and topical.
What to keep in mind while writing an editorial calendar?
While preparing the editorial calendar for your team, ensure it has a simple interface so everyone can easily access it. Keep basic titles like topic name, content type, writer and editor name, timelines, etc. Apart from that, you can add more aspects to the calendar according to your content plan. Prepare the calendar for monthly activities and revisit it as and when required for improvement.
