Free Feature to Benefit Converter

What is a Feature?

A feature is a thing or an aspect that your product is or has. Features directly address common issues experienced by the target audience of a company or a brand. The features of a product are planned and then executed. 

Features are thus the technical or descriptive aspects of a product. They add substance and credibility to your sales copy. For example, the features of a headphone include - 

• Low latency

• Lightweight

• Playtime of 50 hours

• Dual pairing

• Four play modes

What is a Benefit?

A benefit is an expected outcome or result that the users of the product or service will experience by using it. It is the reason that convinces a prospective customer to turn into an actual one. The user gets convinced because benefits show a user how a product or a service will practically solve their problem.  Benefits connect to your customer’s desires. 

For example, the benefits of a headphone can be captured like the following:

• Listen to crystal-clear sound with the transmission of clear audio. Experience zero lag or distortion.

• Enjoy music wherever you go with lightweight headphones that are easy to carry all day.

• The playtime of 50 hours lets you enjoy your favorite music uninterrupted for a long time.

• Experience 4 play modes for your various needs - office, gym, travel, and sleep.

Difference between Features and Benefits

Features and benefits are aspects of a product or a service. Features tell a consumer the ‘what’ of a product, while the benefits tell you ‘why’ you should purchase it. The benefits of visualizing a product or service in their life make a consumer buy it. 

• Features describe the qualities of a product, while benefits are expected results derived by a customer after usage.

• Features display facts, while benefits form an emotional connection.

• A feature is focused on the product, while the benefit is focused on the life of the user.

Features to Benefits Examples

Scalenut’s feature to benefit converter can be used to transform features into powerful benefits. The examples of features to benefits conversion are as follows:

Features

1. 4000 mAh battery

2. 32 megapixel camera

3. Fingerprint sensor

4. Integrated email application 

5. Wireless charging

Benefits

1. The phone battery lasts for several hours for your use.

2. The 32 mp camera ensures pictures and videos of good quality.

3. The fingerprint sensor ensures security and prevents unauthorized access to your mobile phone.

4. With an integrated email system, this mobile phone allows users to keep in touch with their emails even when they are on the move.

5. You can charge it without any hassle of plugging or unplugging charging cables.

How to Change Features into Benefits?

A persuasive marketing copy does not just sell a product; it forms a connection with the target audience. A feature can be transformed into a benefit with the following steps:

1. Clearly define the feature. 

2. Describe why or how the feature is beneficial to a user. 

3. Define how the product or service is different from others.

4. Figure out why it is better.

5. Redefine the message to highlight the benefit in the life of a consumer.

Types of Marketing

Features and benefits are used for marketing a product or service. The two types of marketing styles based on features and benefits are - 

Feature-Driven Marketing

Feature-driven marketing can be used when the features of a product are innovative. This type of marketing works if the features of a product are obvious or implied. Marketing driven by features is an optimal choice in a saturated market. Feature-driven marketing is effective when launching a new product, as it helps consumers conceptualize what the product does.

Benefit-Driven Marketing

Benefit-driven marketing highlights the real selling point of the product. Benefit-driven marketing is beneficial to show how the features of a product can improve their life.

Why Add Benefits Instead of Features?

Customers mostly purchase a product or service to solve one of their pain points. They spend their money to make their life experience better. Hence, it is best to highlight the benefits over features when writing a sales pitch or a marketing copy. 

The benefits help the user visualize how their life will look after purchasing and using a product or a service. 

Features don’t sell products by themselves. They are just cold facts that provide the basic details, while benefits add value to the pitch. Powerful product descriptions or marketing copies tell stories based on benefits and refer to the features along the way. 

The better the story is, the more the demand for a product will be.

• People might not understand the technical features of a product. However, a benefit tells them exactly how the feature benefits them or improves their life. 

• Customers respond in a positive manner when given reasons to buy or use a product or service.

• People often look for solutions to their problems. Benefits help people form associations from the product features to the solution to their problem.

In this world of high pace, most consumers are distracted or busy. So instead of leaving it to chance that they will relate the feature to the benefit themselves, the marketer should connect the dots for them and tell them why they should purchase a product. 

Customers can be persuaded by writing compelling benefits as part of the product descriptions using Scalenut’s Feature to Benefit Converter.

How to Use Scalenut’s Feature to Benefit Converter Tool? 

Features and benefits are both essential in providing customers with helpful information in their buyer’s journey. However, choosing benefits over features in your product descriptions or sales copies helps convince customers to make a purchase. 

Scalenut’s AI-powered Feature to Benefit Converter tool uses advanced GPT3 technology and extensive training modules to change the features of a product to its benefits in just a few clicks.

Here is a step-by-step guide on how to use Scalenut’s free Feature to Benefit Converter:

Step 1 - Enter your product or brand name.

Enter the name of your product or brand for which you have to create the marketing copy in the description box.

Step 2 - Enter product description.

Describe the key features of the product or the service provided by your brand.

Step 3 - Click on ‘Generate’

Click on the ‘Generate’ button, sit back and let Scalenut’s Feature to Benefit tool work its magic.

Step 4 -  Review the results.

The tool instantly generates several benefits from the product features you entered. Review the output, choose the one that suits you the best and use it to make powerful copies. 

You can also get more suggestions by clicking on the ‘Generate More’ button.