Problem Agitate Solution (PAS)

How to use Scalenut’s Problem Agitate Solution Generator and convince your customers to invest in your brand?

It is very important to create a need for your product. Only when the customers feel that a certain pain point is getting rectified with your product will they invest in it. To convince them of the same, persuasive content is required, and Scalenut’s free Problem Agitate Solution tool generates exactly that.

Simply generate a PAS framework in 3 easy steps:

Step 1: Write the name of your brand.

Step 2: Write a short description of your brand/product.

Step 3: Hit ‘Generate’.

As you can see in the above image, only a few steps give you accurate results instantly.

What is Problem Agitate Solution?

PAS is when a brand pin-points relatable pain to the customers, pushes it to the point of discomfort, and provides a solution instantly. This approach works because a problem-solving technique works better than just showing benefits. 

When it comes to content written with the PAS technique, not only does it catch the attention of the readers, but it also allows you to showcase the power of persuasion. 

An example of Problem-Agitate-Solution

Let us understand this with the help of the tool. For example, we want to write a PAS copy for Scalenut. Following are the results generated by the AI tool.

As you can see in the above image, the tool generates a ‘Problem’ statement, which talks about the customer’s pain points. Then the ‘Agitate’ statement goes on to grip the attention of the reader to the level of posing a challenge. Finally, the ‘Solution’ imparts comfort, thereby positioning the brand as the best solution. 

This framework allows customers to see your brand as a problem-solver, and they are most likely to invest in it as it solves their pain points. 

What can I use the PAS framework for?

You can use this form of copywriting for various platforms, including social media posts, websites, Facebook and Google Ads, and even OOH advertising. Depending on where your target customer is, you can use this method accordingly. However, you will need to tweak the tone and length of the framework as per the platform you want to use it for. 

Can I enhance the PAS framework generated by the tool?

Yes, once the tool generates multiple frameworks, you can pick the one closest to your tone of communication and paste it on the left side of the tool. Then you can instruct the AI to enhance it further, or you can add to it manually too.

How should I describe my brand/product for AI to write a PAS framework?

You can describe your brand in less than 500 characters for the AI to write compelling copy. You should summarize your brand’s USP within the character limit. The following screenshot shows an example of how to write a description for your brand.