AI Content Creation: Boost Your Marketing With AI-powered Content Creation Tools

Today's businesses need to generate more leads and convert more customers. But generating content can be time-consuming and expensive, which is why AI writing tools are so important.

These tools help you create high-quality, engaging content that will capture your audience's attention. Moreover, they also make it easy to track performance and measure results over time.

This post is for those who want to boost their marketing with AI-powered content creation tools. In this post, we have also mentioned some of the top-ranking AI content creation tools you should use for your business's marketing efforts.

But before we go through the list, let's discuss some basic yet important questions around AI content creation below.

What is AI content creation?

AI content creation is the process of creating high-quality, engaging content that will capture your audience's attention. AI-powered content creation tools make it easier to track performance and measure results over time.

Moreover, with the help of AI tools, generating quality leads and conversion rates can become more accessible. Now, let's move ahead with other often-asked questions.

Also read: Artificial Intelligence Blog Writing: Create Blog Posts Using AI in 60 Minutes

How does AI content creation work?

There are a few ways AI content creation tools work. However, the most common way is through artificial intelligence (AI) algorithms.

AI tools utilize natural language processing (NLP) and machine learning (ML) to examine your data and create engaging and well-crafted content that resonates with your audience.

If you are using Scalenut, an AI content tool, it works on the GPT-3 model, a neural link machine learning model taught using internet data to create any type of text. 

The model requires only a small amount of text to generate large volumes of AI-generated content. 

Who can benefit from AI-powered content creation

There are a number of businesses that can benefit from using AI-powered content creation tools. Below are some examples:

1. B2B SaaS companies - By generating engaging and informative content, AI can help market their products to a wider audience.

2. Startups - With well-crafted content, startups can attract more attention and interest from potential investors and customers.

3. E-commerce platforms - These can create enticing product descriptions using AI, which will attract more customers and increase online sales success. 

Also read: Top 9 Benefits of AI Content Marketing Explained

Will AI writing tools replace human writers?

No, AI writing tools are not meant to replace human writers. Rather, they are intended to help automate the process of content creation and, as a result, free up valuable time for other tasks. In fact, writers should always proofread and edit the AI generated content to make it better. Read our article on how you can humanize AI generated content. 

Benefits of using AI content creation tools

Although there are a lot of benefits to using AI content creation tools, these 5 make up for revolutionizing content creation:

1. AI can help speed up the content creation process

AI-powered content creation tools allow you to create engaging, informative, and well-written content quickly and easily. This means you can save valuable time for other tasks, such as marketing or sales initiatives.

2. AI can improve the quality of your writing skills over time

As you keep using these tools, you will adapt to the process of creating quality content. This is because these tools keep providing valuable feedback and content optimization tips, which help writers enhance their overall writing skills over time. 

3. AI-generated content can be more engaging and conversational

AI content creation tools can generate more engaging and informative pieces that capture readers’ attention immediately and appeal to their needs and interests.

4. Automated content creation can help you avoid plagiarism 

With much emphasis placed on originality, it is crucial that all your digital marketing efforts are backed by high-quality content. AI content creation tools can help you achieve this by identifying and flagging any plagiarism in your content before it goes live.

5. AI-generated content can be tailored to specific demographics

By using AI technology, you can target your audience with precision, ensuring their needs are met and they derive the most value from your content experience. 

Also read: Best AI Content Generation Tools and AI Writers of 2022

Best practices for using AI content creation tool

When using AI content creation tools, it is important to be mindful of a few key points:

1. Make sure your AI-generated content is well-researched and credible. This ensures your audience trusts and engages with what you are presenting.

2. Create engaging visuals for your content pieces, as this can help increase readership engagement levels significantly.

3. Monitor the overall performance of each piece of AI-generated content carefully. If there are any negative reactions from readers, make changes to ensure the quality of your output remains high.

4. Stay prepared to make changes and tweak your content as needed to avoid losing readers’ trust or interest. Remember, humanizing AI content is super important.

Additionally, using AI-powered content creation tools can improve the quality of your writing skills over time. However, human interventions in AI content creation will always be needed to develop engaging and conversational content.

So now you know about the AI content creation tools out there and what they can do for your business. It's time to show you the top 5 AI content creation and marketing tools.

5 most popular AI content creation and marketing tools

There are various tools available, so it's important to find the right one for your needs.

By using these tools, you'll be able to increase the ROI and reach new customers faster than ever before. Here are the top AI content creation tools to boost your marketing efforts —

Scalenut

Scalenut is an AI-powered content writing and SEO optimization platform for authentic, high-ranking, long and short-form content. 

It leverages next-gen technologies like Artificial Intelligence (AI) and Natural Language Processing (NLP) and seamless content creation processes to help you create content that outperforms the rest.

It allows you to enhance your content’s efficacy, readability, and overall outcome. Its robust features include:

Cruise Mode: Cruise Mode, is a powerful AI writer offered by Scalenut, is a tool backed by artificial intelligence and natural language processing technologies. These technologies help create high-quality blogs within five minutes. 

SEO Hub: SEO Hub surveys the top 30 results for a particular keyword and examines all there is to know about those results. 

The AI Editor: The editor is a tool built upon OpenAI’s GPT-3 Deep Learning model. It utilizes artificial intelligence to develop SEO-friendly, relevant, and engaging copy whenever you feel stuck while writing.

HubSpot

HubSpot is a content marketing tool that allows you to create, publish, analyze and respond in real-time. It helps you do this by organizing your content into four main areas: 

Ideas: This area shows all of your ideas for blog posts and outlines their structure. You can easily see what topics are popular on HubSpot, which keywords people are targeting, and how much effort each idea is worth pursuing.

Content Creation: In this section, you'll find all of the tools necessary to write high-quality articles without any prior knowledge or experience. You can easily add images, videos, and social media links, track the performance of each post, and manage your blog's audience with insights into reach, engagement, and follower growth.

Publishing: This section gives you control over when your content is published (daily or monthly), as well as the ability to target specific demographics like subscribers who have visited your site in the last 30 days or fans on Facebook. Additionally, you can set up email marketing automation to notify readers about new content whenever it's released.

Analysis: In this area, you can see which of your posts are performing the best and use ‘Insights’ to improve their reach, engagement, and follower growth. Plus, if you're looking for traffic ideas or want to see what people are talking about on your blog, you can check out ‘Trends.’

Grammarly

Grammarly is a software program for editing and correcting grammar. It has several features that make writing easier, including:

Automatic correction of common mistakes: Grammarly will catch your most common errors, like run-on sentences, incorrect verb tenses, and more. So, you can focus on the content instead of worrying about how to spell words or correct grammar mistakes.

The ability to track revisions: When you're done editing your document, Grammarly will give you an overall score indicating how well it's been edited. This way, you'll be able to see your progress and find areas where you can continue to improve.

Wider accessibility: It also offers native desktop clients for both Windows and macOS; browser extensions for Chrome, Firefox, Safari, and Edge; and a Microsoft Office add-on (now on both Mac and Windows platforms). Grammarly is also usable on Android and iOS via a mobile keyboard app.

Lately

Lately’s AI learns which words will get you the most engagement and repurposes video, audio, and text into dozens of social posts that contain those words. 

Moreover, It has several features that make it great for writing and sharing content, including:

Timely notification: Lately notifies manually or based on certain triggers, like when a specific blog post is published or a new video is released.

Monitoring performance: The platform also tracks how many people have viewed your posts and how long they have been open. This way, you can see where your content is performing well and make changes accordingly.

HelloWoofy

HelloWoofy is an AI-driven automation platform that helps businesses manage all their social media accounts in one place. 

Manage everything: It's built on the premise that you shouldn't have to spend time worrying about which account to post from, what content to share, or how often.

Helps in social media marketing: The platform creates a seamless, smarter, and innovative social media marketing experience while maximizing efficiency for small businesses and professionals so they can spend more time doing what they do best.

We tested AI content and human-generated content: The results were astonishing

We conducted a Linkedin poll where we gave the same input query to an AI and a human. Their answers were then shared with the audience. The audience was asked to guess which output is human-generated content. The results were astonishing. 

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Around 63% individuals marked option 1 as human-generated content, which was actually generated by the AI. From here, we can infer that no one can actually distinguish between AI and human-generated content. AI-generated content is legit and can pave the way for content marketing.

Frequently Asked Questions

Q1. What type of content does AI technology work best for? 

Ans. AI technology can develop a variety of content, including blog posts, product listings, whitepapers, ebooks, emails, subject lines, article titles, and more. 

Q2. How will AI-generated content change the way content marketing is done?

Ans. AI-driven algorithms will do the heavy lifting while content writers shift into an editorial role. Thus, content writers will not be replaced any time soon, but their roles may change.