The Incredible List of 14 BrightEdge Alternatives You Need to Know About

If you have been in the digital marketing field for a while, you may have come across many SEO and content marketing platforms, including BrightEdge. 

BrightEdge is one of the leading platforms that offer AI-powered solutions for your content marketing needs. However, its high cost may make it unaffordable for many. Thankfully, there are many alternatives to BrightEdge that offer similar features and benefits without breaking the bank. For instance, Scalenut’s AI-powered SEO and content marketing platform offers a range of tools to help you achieve your goals without breaking the bank. To know more, sign up for a 7-day free trial today.

This blog explores some of the best alternatives to BrightEdge for SEO and content marketing strategy. Whether you're a small business owner or a marketing professional, there are many platforms that can help you ace your content marketing game. 

Let's take a look at these powerful alternatives one by one.

BrightEdge Alternatives for SEO

There are several BrightEdge alternatives that can help improve your search engine optimization strategy. By using one of these alternatives to BrightEdge, you can strengthen your core SEO techniques and improve your rankings in SERPs.

Marketers use BrightEdge to evaluate opportunities and ensure the success of their content marketing strategies. However, choosing an appropriate BrightEdge alternative can lead to better search engine performance and increased organic traffic to your website.

14 BrightEdge Alternatives

• Scalenut
• Dashword
• SEMRush
• Moz Pro
• Ahrefs
• Mangools
• Serpstat
• Conductor
• Google Search Console
• Screaming Frog
• SEOBility
• WooRank
•  BrightLocal
• Rank Watch

Here is a table of comparison for a quick review. We have more in-depth information about each tool in the sections below. 

Scalenut

Scalenut is an alternative to BrightEdge as it offers an AI-powered SEO and Content Marketing Platform for businesses. The tool offers an end-to-end solution for marketers, content creators, and SEO professionals to optimize content and improve their online presence. 

Scalenut's AI algorithms offer insights and recommendations to improve website content and increase traffic. In comparison to BrightEdge, Scalenut provides a more cost-effective SEO and content marketing solution with powerful features for small and medium-sized businesses. Scalenut can benefit from better collaboration and workflow management, making it a more efficient solution for team-based work environments.

Features of Scalenut

• Content optimization: Scalenut's content optimization tools analyze the quality, readability, and SEO-friendliness of your content to ensure it's optimized for search engines.
• Keyword research: With Scalenut's keyword research tools, you can find high-volume keywords, gauge keyword difficulty, and explore related keywords to optimize your content.
• Competitor analysis: Scalenut's competitor analysis tools provide a detailed analysis of your competitors' content, giving you valuable insights to improve your own content strategy.
• AI Copywriting Templates: Scalenut's AI copywriting templates make it easy to create engaging content that's optimized for search engines. With over 40 templates to choose from, you can create content for almost any use case.
• Team Collaboration: Scalenut's team collaboration features allow you to collaborate with team members by using tags and sharing edit access, making it easy to work together on different content pieces.

Pros of Scalenut

• Valuable content insights: Scalenut's content optimization tool provides valuable insights into the SEO-friendliness of your content, helping you create content that ranks higher on search engines.
• User-friendly interface: Scalenut's intuitive interface makes it easy for beginners to get started with SEO without the need for extensive technical knowledge.
• Seamless collaboration: Scalenut's team collaboration features make it easy to work with team members on different content pieces, streamlining your content creation process.
• High-quality content: Scalenut's AI writer generates good-quality content optimized for higher search engine rankings, reducing the time and effort required to create great content.
• Excellent customer support: Scalenut's customer support team is responsive and helpful, providing timely assistance to help you get the most out of the platform.

Cons of Scalenut

• Limited tracking features: Scalenut does not currently offer tracking of your website's SEO health, although this feature is expected to be live soon. 

Scalenut Pricing Plans

Scalenut offers three pricing plans - Essential, Growth, and Pro - priced at $39, $79, and $149 per month, respectively. The Essential plan is tailored for small businesses and freelancers who are just starting with SEO. The Pro plan is designed for agencies and advanced SEO professionals. Each plan varies in features and limitations on the number of projects, keywords, and pages that can be analyzed monthly.

Dashword

DashWord is a powerful SEO tool that helps businesses increase their online presence by providing deep insights into keyword rankings, backlinks, and social media engagement. 

DashWord is an affordable alternative to BrightEdge and is suitable for businesses of all sizes. It offers easy-to-use dashboards and reports that enable users to quickly identify areas for improvement and optimize their content for better search engine rankings. With its advanced keyword research and analysis features, DashWord is an excellent choice for marketers looking to boost their online visibility and build brand awareness.

Features of DashWord

• AI Writing Assistant: DashWord uses advanced artificial intelligence to analyze your writing and provide suggestions for improvement.
• Content Optimization: DashWord provides content optimization tools that analyze the quality, readability, and SEO-friendliness of your content.
• Blog Management: DashWord offers blog management tools that allow users to schedule posts, manage contributors, and track performance metrics.
• Social Media Integration: DashWord integrates with popular social media platforms to help users promote their content and engage with their audience.

Pros of DashWord

• Easy to Use: DashWord's user-friendly interface makes it easy for users to get started with AI-powered writing.
• High-Quality Content: DashWord's AI writing assistant generates high-quality content that is optimized for SEO and readability.
• Affordable Pricing: DashWord's pricing plans are affordable, making it accessible to small businesses and freelancers.

Cons of DashWord

• Limited Language Support: DashWord currently supports only the English language, limiting its usability for non-English speakers.
• Limited Integrations: DashWord's integration options with third-party tools are limited, making it difficult to streamline workflows.
• Lack of Advanced Features: Compared to some other AI writing tools, DashWord's feature set is somewhat limited.

DashWord Pricing Plans

DashWord offers two pricing plans to choose from: Startup plan and Enterprise plan. The Startup plan costs $99 per month, while the Enterprise plan is priced at $699 per month. The Startup plan is suitable for small businesses and entrepreneurs who need basic content creation tools, while the Enterprise plan is designed for large corporations and marketing agencies who require more advanced features and customization options. 

SEMRush

SEMRush offers features similar to BrightEdge but has some additional capabilities. SEMRush is an all-in-one tool that can help you with keyword research, backlink analysis, and competitive analysis. It also offers a comprehensive site audit feature, which can help you identify and fix technical SEO issues on your site. 

Unlike BrightEdge, SEMRush offers a free version with limited features, making it a more affordable option for small businesses or individuals on a tight budget. Overall, SEMRush is a great choice for those looking for a reliable, feature-rich SEO tool at a reasonable price.

Features of SEMRush

• Keyword research: SEMrush has a tool for keyword research that tells you how many times a keyword is searched for, how hard it is to find, and how much it costs per click.
• Backlink analysis: SEMrush has a tool for backlink analysis that lets users keep an eye on their site's backlink profile.
• Content analysis: SEMrush's content analyzer tool gives information about how well the content for targeted keywords is doing, such as how many social shares, backlinks, and search traffic it gets.
• Rank tracking: SEMrush has a tool that keeps track of where targeted keywords rank in search engines over time.
• Site audit: SEMrush has a tool called "site audit" that checks websites for technical SEO problems like broken links, crawl errors, and duplicate content.

Pros of SEMRush

• SEMrush's data analysis capabilities are highly effective in identifying opportunities for optimization and improving your overall SEO strategy.
• The interface is more flexible and lets you look at things in more depth.
• SEMrush has tools for managing social media and researching advertising.

Cons of SEMRush

• SEMrush's high pricing may make it unaffordable for smaller businesses or those on a tight budget.
• Some users have noted that SEMrush's reporting and dashboard customization options are limited compared to other SEO software options.
• SEMrush has a steep learning curve and may take time to get used to, particularly for those without a background in SEO.

Semrush Pricing Plans

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SEMrush has three pricing plans: the Pro plan, which costs $129.95 per month; the Guru plan, which costs $249.95 per month; and the Business plan, which costs $449.95 per month. The Pro plan is designed for freelancers and small businesses, while the Guru plan is for marketing agencies and medium-sized businesses. The Business plan is designed for large companies with complex SEO requirements.

Moz

Moz Pro is a useful tool for marketers who want to keep track of their website's performance. It is an excellent alternative to BrightEdge because it offers many of the same features, including keyword tracking, site auditing, and on-page optimization tools. 

Moz Pro is a great tool for SEO (Search Engine Optimization) experts and allows them to monitor their website's performance so that they can make the necessary changes. Compared to BrightEdge, Moz Pro offers more affordable pricing plans, which can be helpful for small businesses with limited budgets. Ultimately, Moz Pro is a great alternative to BrightEdge for marketers who want to manage their website's SEO effectively.

Features of Moz

• Keyword research: Moz Pro provides a comprehensive keyword research tool that shows search volume, difficulty, and potential traffic opportunities for targeted keywords.
• Site audits: Moz Pro has a site audit tool that analyzes websites for technical SEO issues, including broken links, crawl errors, and duplicate content.
• Link research: Moz Pro offers a link research tool that analyzes backlink profiles, identifies link-building opportunities, and helps monitor and improve backlink quality.
• On-page optimization: Moz Pro provides on-page optimization recommendations based on targeted keywords and content analysis.
• Rank tracking: Moz Pro offers a rank-tracking tool that tracks the search engine rankings of targeted keywords over time.

Pros of Moz

• Moz Pro offers a wide range of tools for keyword research, link building, and site auditing.
• The platform provides detailed analytics and reports, making it easy for users to track their website's performance and improve their SEO strategy.
• The Moz community and support team are very active, providing helpful resources and quick responses to any questions or issues.

Cons of Moz

• The pricing for Moz Pro can be a bit expensive, especially for smaller businesses or freelancers.
• Some users have reported difficulties with the user interface, finding it overwhelming or difficult to navigate.
• While Moz Pro offers a lot of features, some users feel that it doesn't always provide the same level of depth or detail as other SEO tools.

Moz Pricing Plans

Moz Pro offers four different pricing plans: Standard, Medium, Large, and Premium, ranging from $79 to $$239 per month. Each plan provides various levels of access to Moz Pro's features, including keyword research, site audits, backlink analysis, and rank tracking.

Ahrefs

Ahrefs provides a set of SEO tools, including a site explorer, analytics, and keyword research tools that can help businesses optimize their online presence. Ahrefs is a less expensive option compared to BrightEdge and does not come with a significant learning curve. 

It allows you to track backlinks, research keyword rankings, and monitor competitor activities. The features and data visualization offered by Ahrefs makes it a must-consider tool for anyone in the SEO space. With Ahrefs, businesses can stay ahead of the competition and grow their online presence effectively.

Features of Ahrefs

• Ahrefs has a tool called Keyword Explorer for keyword research. This tool gives information about the number of searches, how hard they are, and how often people click on targeted keywords.
• Backlink analysis: Ahrefs has a powerful backlink analysis tool that lets users keep an eye on their site's backlink profile, look at the backlinks of their competitors, and find new opportunities to build links.
• Ahrefs's content explorer tool is used for content analysis. It shows how well the content for specific keywords is doing, including how many social shares, backlinks, and search traffic it gets.
• Rank tracking: Ahrefs has a tool called a Rank Tracker that keeps track of where targeted keywords rank in search engines over time.
• Site audit: Ahrefs has a tool called Site Audit that checks websites for technical SEO problems like broken links, crawl errors, and duplicate content.

Pros of Ahrefs

• Ahrefs has a bigger database of backlinks and search data.
• The interface is easier to use and makes more sense.
• The site audit tool from Ahrefs is more thorough and gives more information.

Cons of Ahrefs

• A few users have noted that Ahrefs' keyword suggestion functionality is more limited than other SEO software options.
• Some users report that Ahrefs' integration capabilities with other software or platforms are limited compared to other SEO software options.

Ahrefs Pricing Plans

Ahrefs has four pricing plans. The Lite plan costs $99 per month, the Standard plan costs $199 per month, the Advanced plan costs $399 per month, and the Enterprise plan costs $999 per month. The Lite plan is made for small businesses and website owners who just want to keep track of their rankings. The Enterprise plan, on the other hand, is for large agencies and companies with more complex SEO needs.

Mangools

Mangools, an SEO toolset that offers keyword research, SERP analysis, and backlink analysis, is a viable alternative to BrightEdge. While BrightEdge is a sophisticated and robust tool, its high cost may not suit everyone. Mangools provides a similar set of features at a more affordable price. 

Mangools is user-friendly, with a well-designed interface that can help anyone to start optimizing their website. Additionally, Mangools offers useful features like Keyword List Import, SiteProfiler, SERPWatcher, LinkMiner, and KWFinder. Their 24/7 online chat support system is very helpful for every user, making it a great choice for anyone starting their website.

Features of Mangools

• Keyword research: Mangools has tools for keyword research, such as search volume, keyword difficulty, and cost-per-click (CPC) information.
• Rank tracking: Mangools has a tool called "rank tracking" that keeps track of how targeted keywords rank in search engines over time.
• Backlink analysis: Mangools looks at backlink profiles and finds places where link-building efforts could be improved.
• Site analysis: Mangools has a tool for analyzing sites that finds technical SEO problems and makes suggestions for how to fix them.

Pros of Mangool

• Mangools is a cheaper alternative to Moz because its pricing plans start at lower prices.
• There are many SEO features on the platform, such as keyword research, rank tracking, and backlink analysis.
• The user-friendly interface of Mangools makes it easy for people who are new to SEO to get started.

Cons of Mangools

• Some users note that Mangools' functionality is more limited than other SEO software options, particularly for in-depth analysis or competitive intelligence.

Mangools Pricing Plans

Mangools has three pricing plans: Basic, Premium, and Agency. The Basic plan costs $49/month, Premium costs $69/month, and Agency costs $129/month. Each plan comes with a set of features that meet the different needs of professionals working in different capacities. 

Serpstat

SERPstat is a tool that helps businesses to track their rankings in search engines, similar to BrightEdge. However, there are some notable differences. According to some industry experts, SERPstat is a more affordable alternative to BrightEdge that offers similar features. 

Serpstat provides a detailed analysis of the top domains, pages, and keywords in search results. It also provides specific metrics like search volume, cost-per-click (CPC), and competition level for each keyword. The tool can help businesses to find new opportunities for growth and optimization.

Features of Serpstat

• Keyword research: Serpstat gives information about the number of searches, how hard they are to find, and how much traffic they could bring.
• Site audit: Serpstat has a tool called "site audit" that checks websites for technical SEO issues like crawl errors and duplicate content.
• Backlink analysis: Serpstat has a tool for backlink analysis that lets users keep an eye on their site's backlink profile, look at the backlinks of their competitors, and find new opportunities to build links.
• Rank tracking: Serpstat has a tool that keeps track of where targeted keywords rank in search engines over time.
• Competitor analysis: Serpstat has tools that let you look at the keyword rankings and backlink profiles of your competitors.

Pros of Serpstat

• Serpstat has a set of tools for analyzing competitors, which makes it a good choice for businesses that want to get ahead of the competition.
• The interface is simple and easy to use.

Cons of Serpstat

• Serpstat has a limited backlink database.
• Limited ability to track local rankings compared to BrightEdge.

Serpstat Pricing Plans

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Serpstat has five different pricing plans. The Lite plan costs $59 a month and is good for small businesses and new businesses. The Standard plan costs $119 a month and can be used by businesses that are growing and have a bigger online presence. The Advanced plan, which costs $479 a month, is made for businesses and marketing agencies that have a lot of SEO needs. The Big Enterprise plan is priced individually. These can be used by larger companies.

Conductor

Conductor is a popular BrightEdge alternative amongst users. It is preferred by some for its technical SEO capabilities that include site audits, keyword research, and tracking. Conductor also has a content marketing solution to help users create better content for their sites. 

Another factor that sets it apart is its integration with Google Search Console, which allows users to track their website's performance directly through the tool. Its ease of use, customer support, and competitive pricing make Conductor a go-to alternative for those searching for a robust BrightEdge alternative.

Features of Conductor

• SEO insights: Conductor gives businesses information about how users search and what search trends are happening, which helps them better understand their target audience.
• Keyword research: Conductor has a tool for keyword research that gives information about the number of searches, how hard the keyword is to find, and how competitive it is.
• Content optimization: Conductor has a tool for content optimization that shows how well content is doing and makes suggestions for how to make it better.
• Reporting: Conductor has features for reporting that can be changed, such as white-label options.
• Competitor analysis: With Conductor, users can look at the search engine rankings, backlink profiles, and social media performance of their competitors.

Pros of Conductor

• The platform gives useful information about how people search and what search trends are happening.
• The content optimization tool in Conductor gives actionable suggestions for improving the performance of content.

Cons of Conductor

• Conductor is expensive compared to many other cost-effective options available.
• The interface might be harder to understand and use than other options on the market.
• Limited ability to track local rankings compared to BrightEdge.

Conductor Pricing Plans

Conductor SEO has pricing plans that are made to fit the needs of each customer. Their prices depend on things like how many websites need to be managed, how much help is needed, and what specific features and tools are needed. Customers can talk to Conductor directly about their needs and get a quote that is made just for them.

Like Conductor but don’t like the custom pricing? Check out this informative blog on “The Top 16 Conductor Alternatives for Your SEO Needs in 2023” to find better alternatives.

Google Search Console

Google Search Console, a free tool from Google, is an alternative to paid services such as BrightEdge. While BrightEdge offers a comprehensive suite of SEO and content marketing tools, Google Search Console offers in-depth data and insights into organic search traffic, indexing, and search performance. 

The tool allows users to monitor their website's performance on Google search. However, when looking for a complete SEO solution, BrightEdge can offer more features and comprehensive data analysis tools.

Features of Google Search Console

• Google Search Console, the world's largest search engine, offers free data and insights.
• It shows how Google understands your website and notifies you of technical concerns that may hurt your search engine rankings.
• Search analytics, sitemaps, and crawl error reports can help you understand the SERP performance and offer suggestions to improve.
• Google Search Console lets you add and remove information from search results.
• It interacts with Google Analytics to deliver more website traffic and performance data.

Pros of Google Search Console

• Google Search Console is free for anyone with a website.
• It shows how Google sees your site and identifies technical flaws that could hurt your SEO.
• The tool's user-friendly UI and reports can help you make data-driven decisions to improve your website's search results.
• Google Search Console connects with Google Analytics to provide you with more traffic and performance data.

Cons of Google Search Console

• It doesn't provide statistics for other search engines, only Google.
• The tool is technical and may not provide as much keyword research and content optimization information as other SEO tools.
• Google Search Console may not provide as much accurate data as commercial SEO tools.

Google Search Console Pricing

FREE

Screaming Frog

Screaming Frog is an alternative to BrightEdge as it is an SEO crawler that is known to provide a better experience than BrightEdge in terms of crawling, link structure analysis, and on-page auditing. Plus, Screaming Frog compatibility across different devices is another reason why it stands out as an alternative to BrightEdge. 

Screaming Frog is an excellent website analysis tool that provides detailed reports for optimizing website content. It's a great alternative to BrightEdge, but it's essential to weigh the pros and cons based on specific needs before deciding.

Features of Screaming Frog

• SEO Spider: Screaming Frog offers an SEO spider that can crawl a website to identify technical SEO issues, including broken links, duplicate content, and missing metadata.
• PageSpeed Insights: The platform offers a tool that allows users to test website performance, identify areas for improvement, and optimize page speed.
• Link Analysis: Screaming Frog has a link analysis tool that helps users understand their link profile, identify link-building opportunities, and analyze competitor links.
• Custom Extraction: The platform allows users to extract custom data from a website, including HTML elements, metadata, and structured data.
• Integration: Screaming Frog integrates with Google Analytics, Search Console, and other SEO tools for more comprehensive insights.

Pros of Screaming Frog

• The platform's SEO Spider is a comprehensive tool that can identify a wide range of technical SEO issues.
• Screaming Frog's link analysis tool is helpful for identifying new link-building opportunities and analyzing competitor links.
• The platform's custom extraction tool allows users to extract data beyond the scope of other SEO tools.
• The platform is known for its excellent customer support, with a dedicated team available to assist users.
• Screaming Frog offers a free version of its SEO spider with limited features, which is helpful for small websites or for users who want to try out the platform before committing to a paid subscription.

Cons of Screaming Frog

• The platform can be overwhelming for beginners, as it offers a wide range of features and requires some technical knowledge to use effectively.
• The paid version of Screaming Frog can be expensive for small businesses or freelancers who may not need all of the platform's features.
• The platform does not offer as many integrations as some other SEO tools, which may limit its usefulness for some users.

Screaming Frog Pricing Plans

Screaming Frog offers a free version that allows up to 500 URL crawls. The paid version is available at $259/year/user for 1 to 4 licenses. The cost per license reduces for 5 to 9 licenses at $245/license/year and further reduces for 10 to 19 licenses at $235/license/year. For more than 20 licenses, the cost reduces to $225/license/year. The pricing is flexible and provides discounts for bulk purchases.

Seobility

Seobility is an excellent alternative to BrightEdge. Seobility provides users with a wide range of SEO tools for website optimization. The relevance of Seobility as an alternative stems from the fact that BrightEdge is generally deemed a pricey option for SEO users. On the other hand, Seobility’s offerings come at a lower cost that doesn't compromise functionality. 

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Features of Seobility

• Site Audit: Seobility provides a comprehensive site audit tool that crawls your entire website to identify technical SEO issues, such as broken links, duplicate content, and slow page load times.
• Keyword Ranking: Seobility's keyword ranking tool enables users to track the ranking of their targeted keywords and also monitor competitors' rankings.
• Backlink Analysis: Seobility offers a backlink analysis tool that helps users to analyze their backlinks profile and find new link building opportunities.
• On-Page Optimization: Seobility provides on-page optimization tools, such as a TF-IDF tool, to help users optimize their website's content for targeted keywords.
• White-Label Reporting: Seobility allows users to generate white-label reports with their logo and branding, making it easy to share SEO progress with clients.

Pros of Seobility

• Affordable pricing: Seobility offers pricing plans that are affordable and suitable for small to medium-sized businesses.
• User-friendly interface: Seobility's interface is easy to navigate and user-friendly, making it easy for users to understand the data presented.
• Comprehensive site audit: Seobility's site audit tool provides a detailed report of technical SEO issues on your website and also offers actionable recommendations for improving your website's SEO.

Cons of SEOBility

• Limited backlink analysis: Seobility's backlink analysis tool provides limited data compared to some of its competitors, such as Ahrefs.
• Limited keyword research: Seobility's keyword research tool offers limited data compared to some of its competitors, such as SEMrush.
• Limited social media integration: Seobility doesn't offer a social media management tool or integrations with social media platforms.

SEOBility Pricing Plan

Seobility offers three pricing plans to meet the needs of different users. The Basic plan is free and provides essential tools for optimizing your website. The Agency plan is priced at $200 per month and provides additional features such as white-label reporting and the ability to manage multiple client accounts.

WooRank

When it comes to alternatives to BrightEdge, WooRank is a platform that offers a range of SEO tools, including website analysis and tracking keyword rankings. While it’s not a direct competitor to BrightEdge, it does offer similar functionality and is a great choice for small to mid-sized businesses. 

Features of WooRank

• Website review with instant analysis of critical SEO metrics
• Keyword analysis with ranking tracking and suggestions for new keywords
• Site crawl with detailed information on site structure and crawlability issues
• Competitive analysis to compare website performance with competitors
• Backlink analysis to track and analyze backlinks for SEO strategy
• Marketing checklist with actionable tasks for improving website performance

Pros of WooRank

• User-friendly and intuitive interface for easy navigation and analysis
• Comprehensive website review with instant analysis of critical SEO metrics
• Wide range of features for website analysis, including keyword analysis and competitive analysis
• Customizable reports for sharing data with clients or team members
• Affordable pricing plans compared to other SEO tools in the market

Cons of WooRank

• Limited features compared to some other SEO tools in the market
• The backlink analysis feature is not as advanced as some other tools
• No social media analytics or management features available
• Data can sometimes be delayed or not up to date
• Some users may find the tool's recommendations too basic and lacking in detail

WooRank Pricing Plans

WooRank offers three pricing plans: Pro, Premium, and Enterprise. The Pro plan costs $79.99 per month, the Premium plan costs $199.99 per month, and the Enterprise plan offers custom pricing. The Pro plan is the basic plan and offers limited features, while the Premium plan offers advanced features for larger websites. The Enterprise plan is customizable to meet the unique needs of large businesses.

BrightLocal

BrightLocal is an alternative to BrightEdge since both platforms help businesses enhance their online presence. BrightLocal specializes in local SEO, helps businesses optimize their website for local search queries, and also provides tools that businesses can use to get more local reviews. 

The platform also presents data on how a website is performing in local searches and where there is room for improvement. BrightLocal not only helps businesses improve their local SEO strategies but also provides the tools to track and monitor the results. Hence it can be a good alternative to BrightEdge.

Features of BrightLocal

• Local search audit: BrightLocal provides a comprehensive local search audit tool that crawls your website and identifies any technical issues related to local search, including incomplete or inconsistent NAP information, incorrect schema markup, and more.
• Rank tracking: BrightLocal's rank tracking tool enables users to track their website's ranking in local search results and monitor competitors' rankings.
• Citation tracking: BrightLocal offers a citation tracking tool that helps users track their business's citations across the web, identify incorrect or inconsistent citations, and build new citations to improve their local SEO.
• Review management: BrightLocal provides review management tools that enable users to monitor and respond to customer reviews across multiple platforms, including Google My Business, Facebook, and Yelp.
• White-label reporting: BrightLocal allows users to generate white-label reports with their logo and branding, making it easy to share SEO progress with clients.

Pros of BrightLocal

• User-friendly interface: BrightLocal's interface is easy to navigate and user-friendly, making it easy for users to understand the data presented.
• Affordable pricing: BrightLocal offers pricing plans that are affordable and suitable for small to medium-sized businesses.
• Excellent citation tracking: BrightLocal's citation tracking tool is one of the best in the industry, providing users with accurate and up-to-date information about their business's citations.

Cons of BrightLocal

• Limited backlink analysis: BrightLocal doesn't offer a backlink analysis tool, so users need to use a separate tool to analyze their backlinks profile.
• Limited keyword research: BrightLocal's keyword research tool provides limited data compared to some of its competitors, such as SEMrush.
• Limited social media integration: BrightLocal doesn't offer a social media management tool or integrations with social media platforms.

BrightLocal Pricing Plans

BrightLocal offers three pricing plans for its users. The first one is the Single Business plan, which costs $39 per month. The second plan is the Multi Business plan, which costs $49 per month. The third plan is the SEO Pro plan, which costs $59 per month. Users can choose the plan that suits their business needs and budget.

RankWatch

RankWatch is an alternative to BrightEdge due to several reasons. RankWatch provides a dashboard that helps you analyze your website's search engine optimization (SEO) and keyword ranking. 

This alternative tool provides deeper insights into website traffic, conversions, rankings, and backlinks, which help users to increase online visibility and generate more traffic. RankWatch provides tools for expert-level SEO, including keyword research tools and competitor analysis. With an emphasis on data and analytics, RankWatch goes above and beyond to help businesses rank higher on search engines.

Features of RankWatch

• Keyword Research: RankWatch provides a comprehensive keyword research tool that allows users to find profitable keywords for their websites.
• Site Audit: RankWatch's site audit tool helps users to identify technical SEO issues on their website and provides actionable recommendations to fix them.
• Backlink Analysis: RankWatch offers a backlink analysis tool that helps users to analyze their backlink profile, identify toxic links, and find new link building opportunities.
• Competitor Analysis: RankWatch's competitor analysis tool enables users to analyze their competitors' SEO strategies, such as their keyword rankings, backlink profile, and content strategy.
• White-Label Reporting: RankWatch allows users to generate white-label reports with their branding, making it easy to share SEO progress with clients.

Pros of RankWatch

• User-friendly interface: RankWatch's interface is easy to navigate and user-friendly, making it easy for users to understand the data presented.
• Affordable pricing: RankWatch offers pricing plans that are affordable and suitable for small to medium-sized businesses.
• Customizable alerts: RankWatch provides customizable alerts that notify users of important changes in their website's SEO metrics.
• Customer support: RankWatch offers 24/7 customer support via chat, phone, and email.

Cons of RankWatch

• Limited data: RankWatch's data is not as comprehensive as some of its competitors, such as Ahrefs and SEMrush.
• Slow updates: RankWatch's data updates can be slow at times, which can affect its accuracy.
• Limited social media integration: RankWatch doesn't offer a social media management tool or integrations with social media platforms.

RankWatch Pricing Plans

RankWatch offers various pricing plans to cater to the needs of different types of businesses. The Medium plan is suitable for small businesses that require basic SEO features, such as keyword tracking and on-page optimization. 

The Large plan, priced at $99, offers advanced features, including backlink analysis and mobile SEO optimization, making it ideal for medium-sized businesses. The Extra Large plan,  priced at $449, offers all the features of the Large plan, along with advanced features such as social media analytics and white-label reporting, making it suitable for large enterprises. For businesses with unique requirements, RankWatch also offers a Custom Tailored plan priced at $58 that can be customized according to their specific needs.

Conclusion

BrightEdge is a great tool if you seek to transform your online content into a successful business. However, there are other alternatives, such as Dashword, Moz Pro, Ahrefs, Semrush, and Scalenut. 

Scalenut's AI-powered SEO and Content Marketing Platform is a one-stop solution for all your SEO needs. Whether it's analyzing key metrics or identifying gaps in your content strategy, Scalenut has got you covered.
Scalenut is an all-in-one SEO and content marketing platform powered by AI and enables marketers worldwide to make high-quality, competitive content at scale. From planning, research, and outlines to ensuring quality, Scalenut assists you in achieving the best in everything. 

Empower your content marketing campaigns with AI. Sign up on Scalenut, and start creating content today.