Networking, whether we like it or not, is quite important in today's world. Networking is a powerful tool that helps you build relationships and gain access to opportunities. Whether you want to get a better job, advance in your current position or start your own business, developing a strong network through meaningful connections will help you succeed.
Online networking, for a while now, has been almost synonymous with LinkedIn. LinkedIn is a great way to connect with potential clients and partners and improve visibility. Best of all, it offers an opportunity to cultivate a network virtually. This means better career prospects, learning opportunities, insights, and job options, all from the comfort of your laptop.
LinkedIn, as we saw, offers several benefits to those who look to cultivate a strong network. This can especially benefit job seekers. Unfortunately, not enough people are using it to their advantage, especially when it comes to outreach.
In this article, we will help you understand the basics of networking on LinkedIn, the mistakes to avoid, and the correct way to write messages.
The basics of connection request messages on Linkedin
Building your network would mean sending out 'connection' requests to other professionals. Similar to how we send a 'friend' request to someone on Facebook or follow someone on Twitter, LinkedIn has a 'connect' option. Like Facebook, this has to be accepted by the other person.
However, if you're just looking for insights that they share and do not wish to connect with them personally, you have the option to follow them on LinkedIn as well.
The structure of the LinkedIn network is quite simple. People you have connected with are 1st-degree connections. People connected with your 1st-degree connections are 2nd-degree connections, and people connected to your 2nd-degree connections are 3rd-degree connections.
If you wish to send someone a connection request, all you have to do is go to their LinkedIn profile, and if you can see their first and last name, you can then send them a connection request and an optional message introducing yourself.
If you can only see their first name, you might not be able to send them a request, but you can perhaps reach them through InMail.
InMail is a feature you can gain access to when you upgrade to LinkedIn sales navigator or a premium subscription, where you get to send someone an initial message or direct message when they are 2nd-degree connection or 3rd-degree connections (You receive 5 InMail message credits on a monthly basis)
When you send a connection request to someone, LinkedIn gives you the option to add a note to personalize your invitation. While this is optional, you should always utilize this in establishing a new relationship on a professional network. Customizing your invite allows you to introduce yourself and provide context about why you want to connect with them.
The first message gives you a chance to create a favorable first impression and start a meaningful conversation at the same time. Without it, the other person gets the connection request but might not be sure about your intentions behind the request, and the chances of it being accepted are low. One thing you need to know is that these notes have a 300-character limit, so try to stay brief.
Mistakes to avoid while sending Linkedin message to connect
If you have been trying to reach out to people on LinkedIn and are sending out connection requests but are not getting a response, here are some potential mistakes that you might be making and will want to avoid:
- You didn't send a message: Using Linkedin's default "I'd like to add you as a connection" message is often perceived as lazy and like you didn't put any thought into it. Always add your own note to a connection request. Include a short message on how you know them, or introduce yourself and tell them why you are interested in connecting with them. This will go a long way in telling them you took the time and effort to connect with them.
- You didn't do any research: It's always good to do some research on the person you're reaching out to. Get to know them and their background a bit. Note nothing comes across as more unfavorable than referring to incorrect information about a person when leaving a message. It will indicate to them that you didn't put in enough effort.
- You were not clear: If you send a message just introducing yourself, the potential connection might be confused about why you decided to connect. Try to be crisp yet clear about what you might need. Try to include your objective and ask to set up a call to discuss that so they have something concrete to respond to. Avoid ambiguity.
- You were unprofessional: Nowadays, the language used on social media is quite informal. However, that's not the case with LinkedIn. You are reaching out to someone for professional reasons, so it is vital to remain courteous and polite. Also, it goes without saying that it will not be advisable to use smileys and words such as 'lol' or 'omg'.
- You jumped right in: If you had to meet someone new in a professional setting, you'd probably say hello and check in on the person before jumping into your topic at hand. Follow the same rules here. It will not be viewed favorably and will likely be considered rude if you ask for what you want right off the bat. Again, greet the potential connection, ask after them and be polite before placing any kind of request.
- Your message was full of typos: If you don't proofread what you send and the message is full of typos, the other person will think you were in a hurry and did not bother to put any time into the message you were sending. This also contributes to a bad first impression. Always take a few minutes to re-read what you write, and ensure to run a grammar and spell check.
Steps to write LinkedIn messages that actually get read
Now that you know the mistakes you might be making when sending out a LinkedIn connection request and what not to do in general, let's look at what you can do to frame compelling messages that elicit a response.
The golden rule behind how to message someone on LinkedIn is to always be authentic while trying to resonate with a potential connection.
Write a compelling title
Think of a concise way to describe what you want in a non-generic way. It is helpful to consider how you know the person and why you want to reach out to them. Use that information to feed your title. For example, if you met the person at a networking event, "Following up from this morning's event" is a good subject title that tells the potential connection where they met you and what you might need in one clear, concise statement.
Introduce yourself
You should always introduce yourself right at the beginning of the message. Give the other person a bit about your background, do not be presumptuous and expect them to visit your profile to learn about you.
This way, you also respect people’s time. You can use this sentence to make them aware of a mutual contact, shared interests or backgrounds, or where you met. Avoid open-ended messages. The important part is to tailor your message keeping the individual in mind; a cookie-cutter approach to message will not work as a shortcut.
Get to why, quickly
In the next part of your message, try to communicate effectively why you want to connect with them and what your expectations are. Make sure this is in line with your current relationship with them and clearly communicate everything they need to know.
If you do not know this potential connection, it would be wise to keep your request formal, such as a ten-minute phone call to discuss the educational institute they went to. When mentioning why you're reaching out to them, get to the point fast, and do not be vague. They will probably appreciate your respect for their time.
Wrap it up with gratitude
This is the most important part, especially when you're reaching out to someone you do not know well or at all. Summarize what you need and thank them for their time. Be as gracious as you can while making your point clear. Remember, you're asking a new connection, someone you do not know for a potential favor. Be polite no matter what.
Follow up, but not too fast
You can look to follow up on your request if required. If you requested a quick call, you could send them a small note reminding them about the date and time closer to when it is happening.
The main thing here is to play it cool, not get overly excited and hound them. They should not get to a point where they regret offering to help you. Also, this might leave you with unresponded messages. Give them time and space, and be gentle with your follow-up message to nail the long game.
17 Linkedin message templates that you can use right away
Here are some free, ready-to-use templates that you can use for sending connection request messages —
If you are inquiring about a job posting and/or hiring process
Template 1
Hello [ name of recruiter],
I came across your profile on LinkedIn while looking for a role as [role]. I have [xx] years of experience and currently work as [role]. I’d love to connect with you in case you think my profile might be a good fit for current or future positions you seek to fill
Best,
[name]
Template 2
Hello [ name of recruiter],
I saw from your profile that you recruit for [xx] roles in [city]. I’m currently a [your role] with [xx years of experience]. I’d love to chat about whether my background might be a fit for any of your openings.
Thanks!
[name]
If you want to reconnect with someone you met at a conference
Template 1
Hi [ name],
It was lovely meeting you at the [event] yesterday. I’d love to connect and learn more about [company/ initiative name] and keep up to speed with your work.
Talk soon!
[Your name]
Template 2
Hello [first name],
It was delightful to speak with you at the [event] last week. I really enjoyed the conversation about your interests in [topic] and how you got into [profession/ field]. I’d definitely like to stay informed about your career.
Thank you,
[ name]
If you are seeking advice for a job change
Template 1
Hi [name],
Your career journey stood out to me. I’m interested in establishing my career as a [designation/role]. I was wondering if you could take some time to give me some advice on how to achieve this. I would love to schedule a short call at your convenience.
Thank you,
[Your first name]
Template 2 for job referrals
Hi [name],
[mention what you have in common with the person (company/ school/ industry/ group). I chanced upon the [role] at [company/ firm] and am interested in applying. Would you mind sharing my resume with the relevant team, so they know my interest in this role? Happy to chat more if you have the time.
Thank you,
[name]
(Be sure to include a link to the role and attach your resume as well.)
If you are reaching out for help after a recent job loss
Template 1
Hi [name],
Hope you are well. I’m reaching out to you as my role was impacted due to the Covid pandemic, and I'm looking to apply at [company]. I used to work as a [role] for [xx] years. I would appreciate a referral for [role].
I look forward to hearing from you.
Thanks,
[name]
Template 2
Hello [name],
I hope this finds you well.
I noticed you have been with [company/firm] for quite a few years. I have experience as a [role] for [xx] years. I was wondering if you would be kind enough to refer me for [role]. My department was recently cut, and I am in search of a new role. I hope to hear back soon.
Thanks,
[name]
(If you are not familiar with the contact, it is best to attach your resume for them to go through.)
If you are approaching to get advice (mentorship)
It is always advisable to get to know someone and let them get familiar with you before you request mentorship. Asking for professional advice, however, should be okay if it's someone you don't know well or a total stranger.
Template 1
Hello [name],
We haven't met, but I have been following your work on [subject] for some time now. I am a [role] with [xx] years of experience. I noticed that you have [common experience/ background]. I would love to schedule a quick chat with you and ask a few questions about your career path if you don’t mind.
Sincerely,
[name]
Template 2
Hi [name],
Hope you are well. I am a [role] with [xx] years of experience. I am an ardent follower of your work. I know you probably have a lot going on, and I don't want to take you away from that. It would mean a lot to me if you'd be willing to help me with some perspective on [x].
Thanks,
[name]
Template 3
Hello,
Congrats on your recent move to [company]. You had a significant impact on me during the few years we worked together at [old company], and I’d like to strengthen that relationship. Would you mind if I call or email you from time to time with career questions? Let me know.
Best regards,
[name]
If you are approaching potential client
Here, you wouldn't want to sell straight away. You want to build a connection first.
Template 1
Hello [name],
I’m a freelance writer in [ relevant industry]. I really like your [work /products/content strategy/something similar]. I’d love to connect!
Thanks,
[name]
Template 2
Hi [name],
I noticed that you work with [product]. If you’re looking to switch to a new p[latform], we would love to help your company find the perfect [solution]. We’d be happy to jump into a quick call for you to see if we would be a good fit.
Thanks,
[name]
If you are looking for internship opportunities
Template 1
Hi [name],
Although we’ve not yet met, your profile came up when I was searching for [role]. I’m a [degree] student at [school] and would love to connect with you to talk about how I might add value to your team through any internship positions that might be available.
Thanks,
[name]
Template 2
Hello,
I am an ardent follower of your work and have always been passionate about [role/ work]. I’m a [degree] student at [school] and would love to speak with you about any internship opportunities available at [company/ team name].
Thanks,
[name]
Message for a second-degree connection
Template 1
Hello [name],
I noticed that we share a mutual connection or two, and I would love to add you to my network of professionals. If you’re open to that, let’s connect!
Thanks,
[name]
Template 2
Hello [name],
I see you know [name]. We are in the same industry and have worked together many times. I see that you also work in the same field. I would love to have you as part of my professional network.
Thanks,
[name]
Use Scalenut AI to write Linkedin messages for your next connection request
Scalenut is an AI content writer that gives you a simple way to produce helpful content that serves your goals and assists you in writing better, more compelling LinkedIn messages. The platform offers many tools that can help you generate content for messages, including putting together introduction paragraphs and creating headings and catchy subject lines.
Scalenut can also bring clarity to your LinkedIn messages as the tools allow you to rewrite or simplify sentences, change active to passive voice and vice versa, and a lot of other content support.
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