Drafting a sales follow up email can be a daunting task. Moreover, most of the online templates might not be suitable for the messaging you have in mind. This article contains 18 sales follow-up email templates categorized by 9 use cases so you can reach the right people at the right time.
But before we move to those templates, let's cover some basics about sales follow-up emails.
What Is A Follow-Up Email?
A follow-up email is a gentle nudge to someone you've already reached out to and is an important part of the sales process and email marketing, in particular. It's like saying, "Hey, decision-maker, just wanted to make sure you saw my previous message and if there's anything you need from me or if you have any updates for me."
A sales follow up cold email could be an outreach to check with prospects about their decision, provide more offers and information to convince them, or just see if they received the initial email.
Writing a subject line for a good sales follow up email often takes more time than it should. The reason is simple: we want it to be good enough to increase the open rate of the email instead of staying unopened in the inbox.
Also, read ‘15 Sales Introduction Email Templates To Boost Your Sales’ for inspiration to write a sales introduction email.
Tips for writing the best sales follow up email subject lines
Here are some tips for writing effective sales follow up email subject lines:
- Be specific and briefly mention how the email can benefit the reader.
- Create a sense of urgency by using phrases that compel the user to click on it immediately.
- Avoid using spam trigger words like "Double your income," "Big bucks," etc.
- Ask an open-ended question and address their pain point.
- Keep it relevant to the time, season, trends, and offers.
- Send out multiple subject lines and see what works. Then, adjust your subject lines accordingly.
By following these tips, you and your sales reps can write subject lines for sales follow up emails that grab the recipient's attention and increase the response rate of your sales follow up email. Here are some examples shared by successful salespeople:
Sales Email Subject Lines After No Response
Getting no response to a previously sent sales email is quite common. If you do not get any response after your initial email, here are 2 subject lines that leading experts in the marketing industry use in their sales follow up emails:
1. Did you get my email?
2. Hey, what happened [Recipient's Name]?
Sales Email Subject Lines For General Follow Up
Following up on a general basis is quite necessary to boost the prospect of sales. If you wish to follow up on a general basis, these subject lines are quite gripping:
3. Want to take a secret tour inside the [product/service]?
4. Did you know about this discount?
Sales Email Subject Lines After A Trigger Event
Suppose that a prospect or client performs a specific action like following the link, signing up, leaving a review, making a purchase, etc. In this case, sales professionals send a sales follow up email to strengthen the connection with the person. For such an email, you can use the following subject lines:
5. Thanks for [the action]!
6. Here is a reward for you!
3 Follow-Up Email Examples To Inspire You
We have shortlisted 3 best follow up email sales examples from marketing experts that followed the best practices and generated a high ROI. Read and get inspired:
Example 1
Email marketing is one of the most effective means of generating sales. If the response to your first email is not up to your expectations, it is often suggested to send a sales follow up email offering freebies.
This is an example of a follow-up email you can send after the first email. It aims to generate registrations for a workshop by offering a freebie:
Subject: I ran to my keyboard to tell you about this 🏃
Hey Priya,
I am offering a totally FREE "Instagram Domination Blueprint" for you.
This guide will help you get started on Instagram as a brand, scale, and take your IG presence to the next level.
I’ve included those exact strategies I used to get 140K+ Instagram followers and reach $300,000+ in business revenue for this year. And the year isn’t even over yet 😉
All you have to do is attend the workshop again, and in the second half of the stream, I'll be handing them out!
See you there!
Gordon
Key Takeaways
- The subject line piques curiosity and creates a sense of urgency.
- The email is totally on point and shares appropriate social proof to keep the readers hooked until the end.
- It contains information on when and how to receive the free blueprint and has a clear call to action.
Example 2
While drafting a sales pitch follow-up email, the best way is to consider the dates, festivities, seasons, etc. This is a general follow-up email to push services through a discount during the Halloween festivities:
Subject: Ghosted us 👻? Here's what you missed this month!
Dear John,
It’s been a spookily busy March at Maker.
In case you’ve been equally occupied, here’s everything you’ve missed out on so far this month, all in an easy, 30-second read!
Ready, set, scroll!
A whopping 60% discount, up to 4 freebies, and expert consultancy to grow your business further!
If you still want to grab these offers, just reply "Yes"!
- Shwetha
Product Marketing
Key Takeaways
- The subject line is relevant to the current festivities and also builds curiosity.
- The email shares all the details of the discount and freebies.
- It contains a simple and actionable call to action.
Example 3
Suppose you have rolled out emails to sell seats for an event and then need to send sales follow up email with a more persuasive sales pitch to close deals. This follow-up email example fits the bill perfectly:
Subject: URGENT: Hurry, Preetika!
Preetika...
24 Hours To Go For The "1 Crore In 2023" 5-Day Challenge!
This is the biggest event you'll attend in 2023, win big prizes, giveaways & much more...
Tick Tock... 24 Hours Left! Save Your Seat Now
You have to register FAST now... The first episode goes live tomorrow at 7 PM.
See ya,
Rohan Dhawan
Key Takeaways
- The subject line creates a sense of urgency.
- The email is straightforward, and it also shares all the lucrative perks of the event.
- It contains a clear call to action.
18 Best Follow Up Email Templates
We know how time-consuming it is to draft multiple sales follow up emails to keep up the follow-up sequence to suit different situations while maintaining persistence. Therefore, we are sharing 18 sales follow up email samples. These templates are divided into 9 categories, so you will have at least 2 sales follow up email templates for each of these categories or use cases.
Here are 18 sales follow up email templates you can use:
Use Case 1: After the first meeting
Template 1
Subject: Are you ready to move forward?
Dear [Client Name],
I wanted to follow up on the meeting we had last [date] and see if you have any updates or questions regarding [Company Name]'s services.
I understand that selecting a company to work with is a big decision, and I would be happy to answer any questions you may have and provide you with any additional information or analytics that you may need.
Here are some [testimonials/samples] to help you understand our [product/services] better.
I would also like to schedule a time to touch base and see if you are ready to move forward with [Company Name]. Please let me know if you have some availability this week or next week.
I look forward to hearing from you soon.
Best regards,
[Your Name]
Template 2
Subject: A quick message for you
Dear [Client Name],
I hope this email finds you well. I just wanted to follow up on the last conversation we had during our meeting. I truly enjoyed discussing the potential opportunities for [Company Name] to assist you with your [business need].
I have taken some time to consider your business needs and have a few ideas that I believe could be of great benefit to you. I would like to schedule a time to discuss these ideas in more detail. Please let me know if you have some availability anytime soon.
I look forward to hearing from you soon.
Best regards,
[Your Name]
Use Case 2: After a trigger (link or CTA click)
These emails can be sent after the prospect follows a CTA or takes an action such as a purchase. You can also customize the below email templates to send a sales follow up email after free trials.
Template 3 (24 hours after trigger)
Subject: [Recipient's Name], How's it working?
Dear [Name],
We hope this email finds you well. Our sales team wanted to follow up with you regarding the new product you expressed interest in.
Has the product met your expectations so far? Is there anything you need help with or would like to know more about?
We value your feedback and strive to improve our products and services continuously. Your input is invaluable to us.
Thank you for your time, and I look forward to hearing back from you.
Best regards,
[Your Name]
Template 4 (48 hours after trigger)
Subject: Don't miss out on [Product Name]'s benefits!
Dear [Name],
I hope this email finds you well. I wanted to follow up with you again regarding the new product you expressed interest in.
Have you had the chance to experience the benefits of [Product Name] yet fully? If not, I highly recommend that you take a few minutes to explore all that it has to offer.
At [Company Name], we believe in the value that [Product Name] can bring to your life and are confident that you will love it just as much as our other customers do.
If you have any questions, need any assistance, or further info, please don't hesitate to reach out. We're here to help.
Thank you for your time, and I hope to hear back from you soon.
Best regards,
[Your Name]
Use Case 3: After they leave their contact on website
These are lead follow up email templates that you can send after the prospects share their contact information like email or phone number:
Template 5
Subject: Thank you for reaching out!
Dear [Name],
I hope you are well. I wanted to thank you personally for taking the time to leave your contact information on our website. We truly appreciate your interest in our services and are eager to connect with you.
As a next step, I would like to schedule a call to discuss your needs and how we can help. Would you be available for a call [insert date and time options]?
In the meantime, please feel free to check out our recent case studies and testimonials on [website link]. I believe you'll find them informative and inspiring.
Thank you again for your interest. I look forward to speaking with you soon.
Best regards,
[Your name and signature]
PS: I have something special in the pipeline that can offer a lot of value to your business.
Template 6
Subject: Let's connect!
Hi [Name],
I hope this email finds you in good health and spirits. I wanted to reach out and thank you for leaving your contact information on our website. Your interest in our services is greatly appreciated, and I would love the opportunity to discuss your needs in more detail.
Our team of experts is dedicated to providing the best possible solution for your needs, and we would be honored to have the chance to connect with you. We believe that by taking the time to understand your unique requirements, we can help you achieve your goals.
If you are available, would you like to schedule a call with me at [suggested time and date]? I would love to hear more about your needs and answer any questions you may have.
Thank you again for reaching out to us, and I look forward to speaking with you soon!
Best regards,
[Your Name]
Use Case 4: After leaving a voicemail
Template 7
This is a prospect follow up email sample after they send a voice message. You can also customize this sales follow up email if they leave a text message.
Subject: Following up on your recent voicemail
Dear [Name],
I hope this email finds you well. I recently left you a voicemail regarding [product/service]. I wanted to follow up and see if you had any questions or concerns.
I understand your time is valuable, and I appreciate the opportunity to speak with you. I'd be more than happy to provide any additional info you may need or answer any questions you might have regarding the metrics.
If you're still interested in [product/service], I'd love to know a good time to talk more in detail. Let me know if that's something you'd like to do, and I'll make sure to schedule it at a time that works best for you.
Thank you for your time and consideration. I look forward to hearing back from you soon.
Best regards,
[Your Name]
Template 8
This is a sales follow up email sample after you leave a voicemail for your potential customer.
Subject: A quick follow-up on the voicemail
Hi [Name],
I hope you're doing well. This is just a quick follow-up to the voice message I left you a few days ago. I wanted to check in and see if you had a chance to review the details I left for you.
I know that you're a busy person, but I truly believe that given the pricing, [product/service] could greatly benefit you. I'd love to set up a time to discuss more about how it could work for you.
If you're still interested, let me know a time that works for you, and I'll make sure to schedule it. I'll also make sure to cover any information you may need.
Thank you again for your time and consideration. I look forward to speaking with you soon.
Best regards,
[Your Name]
Use Case 5: After an in-person networking event
These sales follow up email templates are quite effective to build your network and boost sales through references. However, make sure that you send such a sales follow up email only after meeting the person during a networking event, such as a trade show or conference.
Template 9
Subject: Overcoming Challenges
Dear [Name],
I hope this email finds you well. I just wanted to reach out and say how much I enjoyed meeting you at the networking event on [Date]. Your insights and expertise in [industry] were truly inspiring.
I would love to continue the conversation and show you how my product can ease some of your major challenges. If you're interested, would you like to grab coffee or lunch sometime soon?
I'm looking forward to hearing back from you soon!
Best regards,
[Your Name]
Template 10
Subject: Let's boost your sales and ROI
Hi [Name],
I hope this email finds you well. I just wanted to touch base and say how great it was to meet you at the networking event on [Date]. Your background and insights in [industry] were truly fascinating, and I would love to stay in touch.
If you're open to it, I'd love to show how my services can boost your sales and ROI by 10X. Here are some testimonials from previous clients: [link]
Looking forward to hearing from you soon!
Best regards,
[Your Name]
Use Case 6: After the first discussion
Template 11
You can use this for a follow up email after sales calls.
Subject: Are you ready to amp it up?
Dear [Name],
I hope this email finds you well. I just wanted to reach out and follow up on the conversation we had earlier today regarding [product/service]. Thank you for taking the time to discuss the details with me over the phone call, and for your interest in our offerings.
I have been thinking about our discussion, and I believe we could really help [company name] streamline its operations with [product/service]. I have a few more ideas on how we could tailor the solution to meet your specific needs and requirements. Would you like to schedule another call to discuss these ideas in more detail?
I look forward to your reply.
Best regards,
[Your Name]
Template 12
Subject: Our [product/service] - Next Steps
Hi [Name],
I hope this email finds you well. I wanted to follow up on the conversation we had last week about [product/service]. I appreciate your interest, and I think we have a great opportunity to make a real impact for [company name].
I've put together a detailed proposal and a demo of the [product/service] in action. If you're still interested, I would be more than happy to set up a call to go over the details and answer any questions you may have.
Please let me know if this works for you, and I'll arrange everything.
Best regards,
[Your Name]
Use Case 7: After sending your first follow up email
Template 13 (After no response)
Subject: We can see you’re not opening our emails, [Recipient's Name 👀]
Hi [Name],
We know you get a lot of emails. And we know you can’t possibly read them all.
And you know what?
It’s on us that you haven’t wanted to open our emails. We’ll do better from here on out. Seriously.
👉 You can even hit reply and tell us exactly what you’d like to see more of.
But before you get back to your day, we wanted to catch you up with some awesome FREE stuff you might have missed. Cool?
Here are some FREE resources and the link to our newsletter to save you time and build your business: [Insert links]
In fact, if you search “[Brand Name]” in your inbox right now, you’ll see tons of unopened freebies just like these. Claim them. They’re yours.
Let’s keep in touch, okay?
[Your Name]
Template 14 (After a response)
Subject: Thank you for responding!
Dear [Name],
I wanted to reach out and say thank you for taking the time to respond to my email! I'm thrilled to hear you're open to connecting further and grabbing coffee/lunch.
How about [Date and Time]? I think it would be great to catch up in person and learn more about each other's experiences in [industry].
I'm really looking forward to it, and I hope this works for your schedule. If not, let me know, and we can work on finding a better time.
Best regards,
[Your Name]
Use Case 8: Follow up sales email asking for referral
Template 15
Subject: Request for a referral for [Product/Service Name]
Dear [Name],
I hope this email finds you well. I just wanted to reach out and thank you for taking the time to provide your feedback on our [product/service]. It is truly valuable!
I'm currently in search of further sales opportunities, and as you are one of my happy clients, I was wondering if you could refer me to [Name of the person], as he is one of your connections. I would be grateful for an introduction and any advice you could offer.
I have attached all the details and the new catalog for your review. You can forward it too. I'd be happy to answer any questions you may have.
Thank you so much for your help, and I'm looking forward to hearing back from you soon!
Best regards,
[Your Name]
Template 16
Subject: Request for a sales referral
Dear [Name],
I hope this email finds you well. I just wanted to reach out and thank you again for your time and insights during our recent conversation. Your expertise in [industry] was truly valuable, and I appreciate the opportunity to learn from you.
As we discussed, I'm currently expanding my network and exploring new sales opportunities. I was wondering if you could assist me by providing a referral to someone in your network who might be interested in [product/service].
I would be more than happy to provide a detailed overview of [product/service], and I'm confident that it will be of interest to your network.
I'm looking forward to hearing from you soon, and I hope you can assist me with this request.
Best regards,
[Your Name]
Use Case 9: Time for a breakup email (after several follow-ups)
Template 17
Subject: Should we take you off our list?
Hi [name],
Long time no chat! Actually, We noticed you haven’t been opening our emails, so we wanted to catch you up on some awesome free resources you might have missed.
If you didn’t see those resources, here they are again: [Insert links to resources]
The list includes [insert your top features] and LOTS more.
Think it's time to give [Company Name] another try?
If you’re not interested in getting freebies like these or staying up-to-date with what’s working for other successful brands, agencies, and marketers, let us know, and it will be our last time contacting you.
Of course, we hope you stay and start getting value out of the newsletters, training, social media, and resources we send your way.
Hope to chat soon!
[Your Name]
Template 18
Subject: [Recipient's Name], is it a final goodbye? 🥲
Hey [Name],
So, I’ve been sending you emails the last few days talking to you about my [mention your product or service].
I also let you know that I am giving away a free [mention the freebie].
If you are ready to experience [mention the core benefit of your product/ service], just reply to this email.
However, if we do not receive a reply, we will consider it as a final goodbye and will not send you any more emails.
Eagerly waiting for a response!
[Your Name]
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