15 Best Content Marketing Tools You Should Use In 2023

Content marketing is one of the best ways to attract your ideal customers, get them interested, and, in the end, make more sales. 

On the surface, it may seem very simple. 

Yes, it is the process of creating and distributing valuable, engaging content to build relationships with customers and drive sales. 

But it's tough to produce good content at scale. Here's where the best content marketing tools come into play.

What are content marketing tools? They are a must-have for marketers because they help them work faster and on a larger scale. 

With the help of these tools, marketers can easily plan out content strategies that are effective in touching customers' hearts and generating leads. 

15 Content marketing tools you should know in 2023

Over the last few years, it has become important for businesses to create content that is interesting, useful, and relevant to the people they want to reach. As many as 81% of marketers believe content is a core business strategy.

With content marketing tools, businesses can streamline their content creation workflow and get their content distributed rapidly to their target audience. 

Content marketing tools can also save businesses money when it comes to researching, creating, and marketing their content.

There are many tools that offer different features and functionalities to help businesses create high-quality content with ease and effectiveness. We have created a list of 15 powerful content marketing tools every marketer should know in 2023. 

Scalenut for Topic Research, AI Writing, and Content optimization

Scalenut helps you research and create content for marketing collateral such as blog posts, videos, social media creatives, or landing pages. The content marketing and SEO platform is full of useful tools and features that help bring more people to your website with high-quality content.

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For example, the Topic Cluster tool can be used to search for and find keyword-relevant topics and create topic clusters. Scalenut’s AI Writer helps you create high-quality SEO content by using content AI technologies such as NLP, GPT, and other advanced language models.

Scalenut has more than 40 AI copywriting templates designed to make short-form content like product descriptions, video scripts, and meta descriptions.

If you are looking to scale your content marketing efforts without compromising on the quality of the content, Scalenut is an ideal content marketing tool to use. 

Want to check out some amazing AI writers for creating content? Refer to this Scalenut blog on the ‘25 Best AI Writing Tools Content Writers Must Use In 2023’ for more information. 

WordPress for Blog Publishing

WordPress is the most popular content management system (CMS), which lets you create and run a website easily. It has many features, like the ability to publish blog posts and use analytics tools to track how well the site is doing. 

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It also offers a range of plugins that can turn your website into a powerhouse of content marketing. There are a lot of developers working on WordPress, and they are always developing new plugins and features. This makes it an ideal platform for publishing and marketing content online. 

Evernote to Capture and Organize Notes

Evernote is a note-taking app that can be used for both personal and business purposes. The ability to take notes from literally anywhere on the internet and organize them in one place makes it a great tool for content marketers. 

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You can use Evernote to make lists, schedule activities, and plan your day's content marketing tasks. 

It is a powerful tool for any content marketer who wants to record, organize, and share digital versions of their ideas. Whether you are creating content for business or personal purposes, Evernote is an easy-to-use and effective tool that will help you stay organized and produce quality content.

Trello for Seamless Collaboration

Trello is a visual task management tool that can be used to manage projects and tasks. It has several collaborative features that make it ideal for content marketing planning and execution. 

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One of the key features of Trello is its boards, which are customizable lists that can be used to organize content ideas, track progress, and share updates with team members. You can add collaborators from outside the organization on Trello and work efficiently with them. 

Trello is a great tool for making a visual timeline of your content marketing strategy. Trello is a great way to organize and keep track of content marketing tasks and projects. 

Airtable for Project Management

Airtable is often used as a project management tool, but it also has a number of uses in content marketing, such as editorial calendars, monitoring content creation, and managing influencers.

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Due to its flexible database structure, Airtable is a good place to keep all your content marketing materials in almost any format in one place. You can create separate filtered views to keep your content marketing channels organized and to keep track of how each one is doing. 

Grammarly for AI Writing and Plagiarism Checks

Grammarly can help you check your writing for grammar and plagiarism. It has features like automatic proofreading and a spelling checker that can help you ensure high levels of readability in your content. 

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If you are planning to create a lot of content, Grammarly can help you ensure that every piece has a consistent brand voice and is 100% error-free.

ClickFunnel to Create Effective and Trackable Sales Funnels

You can use ClickFunnels to make effective sales funnels that can be tracked and to manage leads in an integrated CRM. This makes it perfect for content marketing campaigns that involve promoting or selling a product or service. 

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It also has free opt-ins, email marketing, and lead capture forms, among other things. ClickFunnel is a reliable content marketing tool that can help you guide online visitors through their buyer's journey.

Canva for Images, Social Media Creatives, and Graphic Design

Canva is a free online platform that lets users create branded images, social media posts, and graphic designs, among other things. Using Canva's drag-and-drop interface, users can easily create professional-looking visual elements for their content. 

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Canva has a plethora of design templates that literally anybody can use. Simply look for the type of design you want to make, such as a social media post, select a template, and customize it.

If you are a marketer looking to create a number of visual elements such as infographics, videos, or gifs, Canva is a good tool to use. 

AirStory for Writing Academic Papers & Collating Research Notes

AirStory is a Chrome extension that helps students write and compile research and papers. It makes it easy for users to write, compile, and share their research notes and papers. 

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AirStory has many features that make it a great tool for marketers who want to write white papers or put together research notes for an ebook. It also enables users to organize and manage projects by categorizing their work (for example, research papers, lab reports, and presentations). 

They can also export their work in different formats, like PDFs or HTML pages, mark changes, and comment on what others have written. 

BuzzSumo for Tracking Content Performance Matrix

BuzzSumo is a great way to stay on top of the latest content topics around your keyword. It is a competitive intelligence platform that helps marketers find content gaps, identify content trends, and find the most influential people for a topic.

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If you are looking to get a competitive edge in your industry, BuzzSumo is a helpful tool for you. 

Google Analytics for Website Tracking

Google Analytics is a free search engine optimization tool that helps track website traffic and visitor activity. It gives information on how people find your website, what content is most popular, and which web pages bring in the most visitors. 

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With Google Analytics, you can understand how to improve your website design and content marketing strategies to gain an advantage in the market.

Google Analytics doesn't replace other tools, like keyword research and market research. Instead, it adds to them by giving you key information about how people use your website. 

This information can help you figure out how to use content marketing to reach your target audience in the best way. Overall, Google Analytics is a useful tool for marketers who want to understand their website's audience behavior better and improve their content marketing strategies.

DupliChecker for Plagiarism Checking

DupliChecker is a tool that checks for plagiarism and can help ensure that your content is original and unique. 

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With DupliChecker, you can quickly and easily identify instances of duplicate content within a piece of content. It is free to use, so there's no reason why you shouldn't use it to ensure the quality of your content. 

iStock for Stock Images

IStock is one of the best digital stock photo libraries in the world. It has a lot of high-quality photos that can be used for creating featured images, infographics, or any visual aspect of your campaign.  

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The platform has a diverse image library licensed by the creators and available for commercial use. No matter how big or small the file is or what resolution it has, it all costs the same. If you are constantly looking for unique images to build the visual aspects of your content marketing campaigns, IStock is a good place to start and look for inspiration.

Picreel to Create Pop-ups

Picreel is a simple pop-up application that lets you show customized pop-ups to website visitors at the right time. You may create a wide range of pop-ups using the tool's 100+ templates, which include exit intent, capture forms, micro bars, sign-up offers, and many others.

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You can keep a close eye on what people click on and their digital footprints to give them the most relevant information and keep them interested. 

You can pull visitors back with intriguing offers; for instance, when they're about to leave, you can persuade them to make a purchase, give you their contact information, or sign up for your newsletter. This makes it ideal for content marketing campaigns of all sizes and budgets. The best part is that Picreel's free tools are available for both individuals and teams.

SendGrid for Email Marketing

SendGrid is a cloud-based email marketing service that makes it easy and effective for businesses to send transactional and campaign emails. It has a number of features, such as templates that can be changed and connections to other platforms. 

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One of the best features of SendGrid is its automation capabilities, which make it easy to create, send, and track email campaigns. The SendGrid platform also has advanced analytics tools that let users check on the performance of their email marketing in real-time. And with its low cost and reliable service, Sendgrid is a good choice for email marketing in 2023.

Ready to boost your content marketing?

When it comes to content marketing, there are many different content marketing tools available to help you create, distribute, and measure your content’s impact. It's important to choose the right content marketing tool for your business based on its needs and budget. 

There is no substitute for quality content. Remember, content marketing takes time and requires consistent effort, including toward SEO. However, the results are worth it. A content marketing strategy that uses tools can help you gain a competitive edge over your market while building a sustainable pipeline of leads and customers. 

Want to discover more awesome tools for SEO? Check out these comprehensive blogs on ‘25 Best SEO Tools For SEO Experts In 2023 (Free + Paid)’ for some amazing SEO tools.

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