Best Keyword Research Tools for Amazon Sellers in 2023

Introduction to Amazon Keyword Research Tools

Keyword research is essential for Amazon sellers, as it helps in optimizing product listings, driving organic traffic, and increasing sales. Selecting the right keyword research tool can make a significant difference in your Amazon business’ success.

In this blog, we will discuss the top keyword research tools for Amazon sellers, their key features, pricing, and factors to consider when choosing the best tool.

7 Best Amazon Keyword Research Tools in 2023

Helium 10

Helium 10 is a comprehensive set of tools designed to help Amazon sellers optimize their product listings, increase sales, and maximize profits. One of its core features is its keyword research tool, which offers valuable insights into the most relevant and profitable keywords for your product listings.

Key Features

• Comprehensive keyword research with accurate search volume data and trends
• Reverse ASIN lookup for competitor analysis and keyword identification
• Keyword tracking and rank tracking to monitor your product's performance
• Keyword optimization tools to maximize your listing's visibility
• Integration with other Helium 10 tools for a holistic approach to Amazon selling

Pricing

• Offers a free version with limited access to the tools and features
• Their paid basic plan starts at $29/month.

Ahrefs Amazon Keyword Tool

Ahrefs Amazon Keyword Tool is a powerful keyword research tool designed specifically for Amazon marketers. It allows users to analyze keyword ranking, search volume, difficulty, estimated clicks, and competing listings for their Amazon listing. Additionally, it provides keyword suggestions based on previously used keywords and competitor analysis.

Key Features

• It uses clickstream data to provide accurate and reliable keyword metrics such as clicks, clicked/not clicked, clicks per search, and return rate.
• It supports 170 countries and shows local and global search volumes for any keyword.
• It performs reverse ASIN lookup to find the keywords that competing listings rank for in Google.
• It offers keyword translation for different languages.
• It has a web tool and a Chrome extension version.

Pricing

• Ahrefs paid plans start from $99/month
• All plans come with a 7-day trial and discounts for annual billing.

Jungle Scout

Jungle Scout is an all-in-one platform for Amazon sellers, providing various tools to help sellers improve their product listings, market research, and overall business growth. One of its essential tools is the Keyword Scout, which provides in-depth keyword research and analysis to optimize your Amazon listings.

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Key Features

• Accurate search volume data and trends for keywords
• Reverse ASIN lookup to analyze competitors' strategies
• Keyword tracking and rank tracking for monitoring your product's performance
• Integration with other Jungle Scout tools for a complete Amazon selling solution
• Sales Analytics
• Inventory Manager
• Listing Builder
• Rank Tracker
• Review Automation
• Alerts

Pricing

• Jungle Scout plans start from $149 for a three-month subscription.
• All plans come with a 14-day money-back guarantee.

SellerApp

SellerApp is a data-driven platform designed to help Amazon sellers optimize their listings, improve sales, and grow their businesses. Among its suite of tools is a powerful keyword research tool that provides relevant and high-converting keywords for your product listings.

Key Features

• In-depth keyword research with accurate search volume and CPC data
• Contains more than 135 million keywords
• Keyword optimization tools for maximizing listing visibility
• Integration with other SellerApp tools for a comprehensive approach to Amazon selling

Pricing

• SellerApp plans start at $49/month
• They also offer a free trial.

MerchantWords

MerchantWords is an Amazon keyword research tool that focuses on providing valuable keyword data to help sellers optimize their product listings. With a database of over 1 billion unique keywords, MerchantWords can help you find the most relevant and high-converting keywords for your products.

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Key Features

• Extensive keyword database with data for multiple Amazon marketplaces
• Accurate search volume, CPC, and estimated orders data for keyword analysis
• Long-tail keyword suggestions for improved visibility and conversion
• Helps identify and track keywords
• Discovers emerging trends and top ranking products

Pricing

• MerchantWords paid plans start from $35/month.
• All plans come with a 14-day money-back guarantee

Sonar by Sellics

Sonar is an Amazon keyword research tool by Sellics providing sellers with valuable keyword data to optimize their product listings. With a user-friendly interface and a database of over 75 million real Amazon search terms, Sonar helps you uncover the most profitable and relevant keywords for your products.

• Comprehensive keyword research with accurate search volume data
• Reverse ASIN lookup for competitor analysis and keyword identification
• Free Google Chrome extension for easy keyword research

Pricing

• Sonar is a free Amazon keyword research tool.

ScientificSeller

ScientificSeller is an Amazon keyword research tool that helps you find relevant and long-tail keywords based on real customer search queries on Amazon.

Key Features

• Utilizes thousands of creative Amazon searches to discover related keywords beyond the seed keyword
• Shows only Amazon buyer keywords, automatically completed in the Amazon search bar
• Relies on clickstream data for precise and trustworthy keyword metrics, including search volume, clicks, clicked/not clicked, clicks per search, and return rate
• Supports 170 countries and provides local and global search volumes for any keyword
• Conducts reverse ASIN lookup to identify the keywords that competing listings rank for in Google
• Offers keyword translation for various languages
• Available as a web tool and a Chrome extension version

Pricing

• ScientificSeller plans start at $9.95/month.
• They also offer a free tool.

Factors to Consider When Choosing a Keyword Research Tool

When selecting the best keyword research tool for your Amazon business, consider the following factors:

Features: Ensure the tool provides the necessary features to help you optimize your listings, such as search volume data, competitor analysis, and rank tracking.

Pricing: Consider your budget and choose a tool that offers the best balance between features and cost.

Usability: The tool should be user-friendly and easy to navigate, allowing you to quickly find and analyze keywords.

Integration: If you are using other tools for your Amazon business, choose a keyword research tool that can easily integrate with them for a seamless workflow.

Support: Opt for a tool that provides excellent customer support to help you resolve any issues or answer questions.

Why is Amazon Seller Keyword Research important?

Amazon Seller Keyword Research is important for several reasons:

Increased Visibility

Conducting thorough keyword research allows sellers to optimize their product listings with relevant keywords. By including these keywords in their product titles, descriptions, and backend fields, sellers can increase the visibility of their products in Amazon search results. This helps potential customers find their products more easily and improves their chances of making sales.

Competitive Advantage

Keyword research helps sellers identify high-demand and low-competition keywords. By targeting niche or less competitive keywords, sellers can stand out from the competition and improve their chances of rankings higher in search results. This gives them a competitive advantage and increases their chances of attracting more customers.

Improved Relevance

Understanding the keywords that potential customers are using to search for products on Amazon allows sellers to create more relevant and targeted listings. By aligning their product content with customer search queries, sellers can improve the relevance of their listings, leading to higher conversion rates and customer satisfaction.

Enhanced PPC Campaigns

Keyword research is crucial for running successful Amazon PPC (Pay-Per-Click) campaigns. By identifying the most relevant and effective keywords, sellers can optimize PPC campaigns and target the right audience. This can result in higher click-through rates, lower advertising costs, and increased sales.

Product Development and Expansion

Keyword research provides insights into customer preferences, needs, and trends. By analyzing popular keywords and search trends, sellers can identify new product opportunities, understand customer demands, and make informed decisions about product development and expansion.

In summary, Amazon Seller Keyword Research is important as it improves visibility, provides a competitive advantage, enhances relevance, optimizes PPC campaigns, and aids in product development and expansion. It is a crucial aspect of achieving success as an Amazon seller.

Conclusion - Making the Right Choice for Your Amazon Business

Choosing the best Amazon keyword research tool depends on your specific needs, budget, and level of expertise. By comparing the features and pricing of the top tools mentioned in this blog, you can make an informed decision and select the right tool for your Amazon business. Remember that successful keyword research and optimization play a crucial role in driving organic traffic, improving your product's visibility, and ultimately increasing sales on Amazon. Sign up for a 7-day free trial with Scalenut to explore the best practices for better keyword rankings on the search engine.

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