5 Ways to Use ChatGPT for Digital Marketing (+ ways not to use)

May 25, 2023

5 Ways to Use ChatGPT for Digital Marketing (+ ways not to use)

Looking to enhance your digital marketing strategy? Discover 5 effective ways to leverage ChatGPT, a powerful language model, to elevate your marketing game.

What is ChatGPT and how does it work?

ChatGPT is an AI chatbot that is a free informational resource with a comprehensive knowledge base, much like Google or Wikipedia. However, unlike these platforms, ChatGPT operates through a dialogue-based interface rather than through search results.

What sets ChatGPT apart from other chatbots is its ability to deliver dynamic and sophisticated responses that resemble human speech. This feat is possible using Generative Pretrained Transformer 3 (GPT-3), a powerful model developed and trained by OpenAI.

Users can ask questions and receive answers based on their input. Created by Open AI, ChatGPT is a highly advanced chatbot that can acknowledge errors, pose counter-questions, and decline inappropriate requests.

Wondering how to use ChatGPT for digital marketing? Read on to know.

5 ways to use ChatGPT for marketing

1. Generate product description for your e-commerce

ChatGPT can also be leveraged to generate effective copy for a range of marketing assets, including product descriptions, ad copy, and social media captions. It can generate new content, modify the existing copy to fit a particular tone or persona, or improve existing content for specific goals such as SEO.This is among the 17 Best ChatGPT Uses Cases You Should Know.

2. Content ideation

The second way to use ChatGPT for digital marketing is for content ideation. ChatGPT offers a range of possibilities to generate ideas for your blog posts, guides, whitepapers, and ebooks. By prompting the chatbot with particular themes or pre-existing content, you can receive suggestions for potential topics.

Alternatively, you can use ChatGPT to research on a particular topic, curate the top articles relevant to your area of interest, or even ask the chatbot to simplify complex concepts for easier comprehension by your readers. Here’s an example for you.

3. Generate customer survey questions

Identifying your target audience is a dynamic process that requires ongoing research and feedback. While conducting thorough research is crucial, ChatGPT can also assist in this endeavor by generating surveys or polls to gather information from your audience. This feedback can be invaluable for understanding your customers better and collecting insights to improve your business strategies.

4. Get help in generating social media copies

As Marketers, you can easily utilize this AI chatbot to generate multiple social media copies for social media platforms like Facebook or Twitter on a particular topic or more. Say you’ve written a blog or article on a specific topic and want to write a social media post on the same. You can use a prompt like this to do the same with ease.

5. Get marketing tool recommendations

ChatGPT can also be a valuable tool for acquiring recommendations for various types of software and tools. With countless "top ten" lists available on the web, you can ask ChatGPT to provide suggestions for specific types of tools, such as the best keyword research tools.

The chatbot can then provide a list of recommended tools, similar to a roundup of the best free keyword research tools. This feature can save time and provide valuable insights when looking for new tools to support your business operations. Here’s an example of a prompt from the top 250+ Chat GPT Prompts To Use.

7 Ways not to use ChatGPT for digital marketing

Now that we’ve covered how to ChatGPT for digital marketing, let’s discuss how not to use ChatGPT for digital marketing.

1. Don’t ask for marketing strategy recommendations

While ChatGPT can be a helpful resource for generating ideas and providing insights, it's essential to remember that the best marketing strategies for your business will ultimately depend on various factors, including your specific goals, challenges, and available resources.

Remember that ChatGPT can offer general advice and provide examples of successful strategies used by other businesses. However, it's crucial to tailor your approach to suit your unique needs and circumstances.

2. Do not use it for keyword research

While ChatGPT can be a valuable tool for marketing research, there are limitations to its capabilities. One area where it's not recommended to use ChatGPT is for conducting keyword research.

Unlike real-time platforms connected to the web, ChatGPT has limited access to current data post-2021, which means that the results it provides for keyword research may be outdated and unreliable.

While it may seem promising to use ChatGPT for this purpose, it's important to use specialized keyword research tools that can provide accurate and up-to-date information to help you optimize your content and improve your search engine rankings. Try giving Scalenut a try.

3. Don’t ask for SERP analysis & local search ranking

The question of whether ChatGPT is suitable for SERP analysis and local search ranking has a straightforward answer — No. This is because ChatGPT falls short in terms of accuracy, completeness, and comprehensiveness, which are crucial aspects for conducting SERP and local search research ranking analysis. As such, it is recommended to use specialized tools and platforms that are specifically designed for SERP and local search ranking analysis.

4. Don’t let Chat GPT organize your competition content analysis

ChatGPT does provide some valuable insights and information about competitors. However, the data shared may not be the most recent or accurate. The chatbot's analysis is based on aggregating text data from across the web, and it may lack context, which can lead to incomplete or misleading results.

Therefore, when conducting a SWOT analysis of your competitors, it's recommended to use real-time platforms and apps that can provide up-to-date and accurate information.

These tools can help you identify your competitors' strengths, weaknesses, opportunities, and threats and develop strategies to stay competitive in your market.

5. Don’t use it for SEO and NLP optimization

The current version of ChatGPT has data up to Dec 2021, which means the articles generated may not be up-to-date or relevant to the latest trends or topics. Using ChatGPT for SEO and NLP optimization is not recommended because it can make it difficult for such articles to compete on SEO when it comes to must-have topics or news.

For effective SEO and NLP optimization, it's crucial to stay up-to-date with the latest trends and topics in your industry. Scalenut allows you to do that and more.

6. Don’t let Chat GPT build your Ad campaign strategy

ChatGPT may provide general advice or suggestions; however, it cannot account for the unique variables and factors specific to your Google Ads account and marketing campaigns.

To optimize your Google Ads performance, it's best to consult with an experienced digital marketer or PPC specialist who can analyze your data and develop a tailored strategy that aligns with your business goals and budget.

7. Don’t use it for reporting & analytics

While ChatGPT has the ability to analyze data, its current functionality in this regard is very limited. As such, it's important to keep in mind that the best key performance indicators (KPIs) and goals for your business will vary based on your unique situation.

To identify trends, patterns, and insights in your data, it's recommended to come up with your own consistent reporting routine using tools like Google Data Studio (now Looker Studio), Google Analytics, and Google Ads for your organic traffic and pay-per-click (PPC) reporting.

These tech platforms offer powerful data analysis and reporting capabilities that can help you track your progress, measure your success, and make informed decisions about your marketing strategies.

Limitations of ChatGPT

While you may have a hunch by now, let us spill it out for you. ChatGPT has numerous limitations for content marketers. Read on to learn about them.

1. SEO Limitations: One limitation of Chat GPT is that it may not be well-suited for search engine optimization (SEO) purposes. While Chat GPT can generate text that is coherent and grammatically correct, it may not necessarily be optimized for search engines. This means that the text generated by Chat GPT may not rank well on search engines like Google, which could limit the visibility of the content generated.

2. Lacks Quality and Depth: While this AI chatbot has the ability to produce text that is not only grammatically accurate but also coherent, it may lack the quality and depth that is typically associated with human-generated content.

For example, Chat GPT may not be able to capture the nuance and complexity of certain topics or be able to provide a detailed analysis of a subject matter in the same way a human can.

3. Minimal Creativity and Personalization: Chat GPT's language generation is based on patterns and algorithms, which means that it may not be able to generate content that is highly creative or personalized. While Chat GPT can generate text that is tailored to a specific topic or audience, it may not be able to infuse that content with a unique voice or perspective in the same way a human writer can.

4. Missing Originality: ChatGPT may lack originality in terms of the ideas and concepts presented. It generates language based on the patterns and data it has been trained on, which means that it may not be able to generate truly novel or groundbreaking ideas or concepts that are not already present in its training data. This limitation can make it difficult for Chat GPT to generate truly innovative or cutting-edge content.

About Scalenut, an AI-powered SEO and content marketing platform

Using ChatGPT for digital marketing can have productive outcomes, but with limited results. What if there was a single solution that uses artificial intelligence but delivers real time results too? Here’s where you can read about Scalenut, one of the 30 Best ChatGPT Alternatives To Use In 2023.

Scalenut is an AI-powered SEO and Content Marketing Platform that covers your entire content lifecycle. Thus, you’re able to write, plan, research, and optimize in one single tool. You can use this powerful tool to generate engaging social media posts, conductING keyword research and NLP optimization, competitor analysis, and much more.

So sign up for a 7-day free trial today and get started with this one-of-a-kind tool.

Conclusion

ChatGPT presents a range of opportunities for business owners, particularly those focused on branding and customer service, by offering incredible capabilities that can drive business growth.

However, it is important to acknowledge that, like any technology, ChatGPT also has limitations. As the number of interactions with this chatbot increase, it is likely that new issues will arise that need to be addressed for further improvement.

For now, the tool lacks the skills needed to do SERP analysis, NLP optimization, and SEO, among other things. So, if you’re a digital marketer who wants to generate high-quality content on a large scale, ensure to weigh in all the options available and use a tool, like Scalenut, that works faster effortlessly.

Questions:

How can ChatGPT help in digital marketing?

ChatGPT can help digital marketers write social media copies, ideate for their campaigns, and provide them with various marketing tool recommendations.

What is the best way to use ChatGPT?

The best way to use ChatGPT is to get ideas for your content and generate social media copies and short blogs. You can also use it to get marketing tool recommendations.

How do I use ChatGPT for my business?

You can use ChatGPT to create content for your business in the following ways:

writing product descriptions
generating customers' questions about products (and answers)
writing personalized emails and effective cold emails

ABout the AUTHOR

Suman Samal is a Asst. Marketing Manager at Scalenut. She is a technology enthusiast with a keen interest in content marketing and SEO. She truly believes that with the right set of tools every organization can improve the ROI of their content marketing campaigns. She spends her time managing content operations at Scalenut and ensuring that everything we publish is of the highest quality.

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