Everything You Need to Know About Content Intelligence Platform

Searching for a content intelligence platform to help you develop a better strategy for your website? Check out this blog now!

What is a Content Intelligence Platform?

A content intelligence platform is an AI-based software that helps you understand your content and how it's performing. This can be a great tool for measuring success on social media, SEO, and website traffic levels.

Additionally, an AI content intelligence platform offers insights into what content is most engaging for your audience and where improvements can be made.

Businesses generate thousands of new pieces of content. For instance, WordPress users alone produce over 70 million posts each month.

The most popular content that businesses produce includes:

Blogs
Infographics
Case studies
Videos
Interviews
eBooks
White papers

In a nutshell, an AI content intelligence platform is a great tool for managing all your content strategies in one place.

So, if you're looking to improve your content strategy or want to see how your content is performing, a content intelligence platform is a great option!

How do Content Intelligence Platforms Work?

Content intelligence platforms work on Machine Learning (ML), Natural Language Processing (NLP), big data, and Artificial Intelligence (AI) to allow you to manage your content in these three steps.

Data collection: Your platform collects data and trends from your website, social media channels, and eCommerce platforms.

Data analytics: Once the platform has acquired enough data, it analyzes it and starts making links.

Shared insights: Now, you can use those analytics reports to acquire insights into your audience and their requirements.

Why is Content Intelligence Important?

There are a few reasons why content intelligence is so important for businesses:

It leads to better ROI as you can make better data-based decisions. This means that you're not wasting your time and money on marketing efforts that don't have a positive impact.
Content intelligence helps you understand the trends and how people talk about your business.
It helps you target your audience more effectively, leading to increased ROI and customer retention.
Content intelligence platforms help businesses build stronger relationships with their customers.

Essential Characteristics to Look for While Selecting an AI Content Intelligence Platform

Make sure the platform you choose has the essential features to help you analyze your data's insights. Here are some essential features to look for:

Real-time Data Collection

Real-time data collection is essential for businesses as it helps them align their marketing strategies accordingly. You can respond to changes in customer behavior to enhance their overall experience.

Ever wondered about the amount of data a person consumes every second? It’s 1.7 MB of data every second. This way, if you have 500 customers, that would lead to 51,000 MB (51 GB) of new data each minute.

That is a massive amount of valuable insights into your consumers that you might miss without real-time updates.

Content Management Tools

The content management market is projected to increase to 123 billion U.S. dollars by 2026. This shows the importance of having robust content management tools in your content intelligence platform.

They help you create, store, edit and post content.

As per the features of the tool, you might also be able to collaborate and assign content to multiple team members, promoting a uniform location for content creation.

Content Creation Assistance

Content creation could be a lengthy process depending upon the complexities of the content and its formatting. For instance, a professional blogger doesn’t take more than 4 hours to write a 1500-word blog post. However, a five-minute YouTube video might take double the time to create.

Content intelligence platforms offer tools to narrow down that process so that your team spends less time in the content creation process.

Here is the list of tools you might see from a content intelligence platform:

Automated Processes

Instead of performing dozens of repetitive manual tasks, you can pass all those tasks to your AI-based content intelligence platform so that your marketing team can focus on other valuable tasks that require compulsory human involvement.

Automation also mitigates mistakes that often happen when humans perform tasks manually.

One example is chatbots - these automated chatting mechanisms help resolve customers’ issues quickly without any manual effort.

This customized experience also helps increase revenue as 80% of customers are more likely to buy from your business.

Audience and Business Insights

It’s super important to track your marketing strategies as it helps you identify whether your results align with your marketing plan or not.

Merely seeing “100 people viewed your website will not work.” You need to dig deeper to know more about the hidden insights.

Content intelligence platform helps with data collection, data analysis, and most importantly deriving insights such as content suggestion and content generation.

Improve Your Content Marketing Efforts With Scalenut

With Scalenut's AI-based content marketing features, you can also identify and analyze content for potential improvements.

This will help you create more effective, engaging, and valuable content for your audience.

So, what are you waiting for? Signup today and start using Scalenut to improve your content marketing efforts today!

Additional read:

ABout the AUTHOR

Suman Samal is a Asst. Marketing Manager at Scalenut. She is a technology enthusiast with a keen interest in content marketing and SEO. She truly believes that with the right set of tools every organization can improve the ROI of their content marketing campaigns. She spends her time managing content operations at Scalenut and ensuring that everything we publish is of the highest quality.