Importance of Graphic Design in Social Media Marketing

In this fast-paced world, the human brain constantly receives signals from different sensory modalities (sound, touch, taste, smell, and sight). According to a study, visual perception is more accurate and reliable compared to the other stimulus-response modalities.

Based on the report of Shift, our brain remembers visual graphics for a long time. Because of this, what we see has a tremendous impact on what we feel and what we do. That’s the reason 65% of the total population is a visual learner.

Therefore, graphical representations on social media like pictures, infographics, GIFs, and other visual elements are an essential part of content marketing.

Content marketing is the act of creating content to boost your business online. Social media platforms not only enable brand awareness but also help companies in expanding their target audience.

Platforms like Pinterest, Facebook, LinkedIn are excellent spaces where you can directly communicate with your target audience. These platforms are highly competitive spaces. Only the brand with creative marketing strategies survives on social media. And the best part is, graphic designs in social media are a reliable way to help brands produce innovative and interactive content. 

In this blog post, we will talk about the role of graphic designing in social media marketing and why you should pay attention to it.

Capture Shortened Attention Span

Research shows the average attention span of humans is not more than 8 seconds. That's one of the crucial reasons why platforms like TikTok are famous and addictive.

It means companies need to understand that they only have limited time to seize users’ attention. Some graphics in social media like infographics, short videos, GIFs can help them convey information about their products, services innovatively in less time. 

Most companies are now producing infotainment content, which is an amalgamation of information and entertainment. It keeps the users involved and informs them about your business.

Remember, any minor error in your content can create a dent in your brand image. To avoid any such mistakes, collaborate with professional graphic designers. Working with experienced designers means - timely and consistent posts.

Enhance Brand Perception

Since graphical representations like images, banners, and cover posts have a higher engagement rate than posts (which only have texts), companies are using visual content to create brand perception.

If your social media designs are uniform, exclusive, and engaging, users might remember your brand for a prolonged time. There are high chances users will share your designs with friends and peers. Along with the creative designs, one needs to post the content consistently. 

The more consistent you are, the easier it will be for people to remember your brand. Keep in mind, designs’ quality shouldn’t be degraded with regular uploading. 

With the help of uniform templates for social media designs, brands can set up their unique tone and style. Thus, the unique identity helps the company stand out from the crowd. 

Attract traffic to your website

Eye-catching graphics not only engage the users on social media page but can also direct them to your website. When the content and design of your business on social media are relevant and attractive, people want to explore the products and services offered on your website. Even social media ads, banners or images of a particular product or service with minimal information can intrigue customers. This eventually improves traffic, website ranking and conversion rate.

Showcase Products or Services

With the help of graphics in social media, brands can promote products or services for lead generation and conversion rate.

The attention-grabbing, quality graphics like logo, business card, well-compiled company profile leaves a positive impression on people, which eventually enhances the company’s sales.

The creative graphic designing ideas express the brand’s services, products in a professional, artistic and organised manner. The compelling data visualisations like reports, charts, and illustrations make it easy for brands to showcase their services.

Behind the Scene for Authentication

The “behind the scene” visuals of a company build credibility among people. Companies on platforms like LinkedIn like to share inside information like- how they work, short videos on employees, edited client testimonials, and much more. Usually, they share information in visual representation to catch peoples’ attention.

Fun and creative visuals of the workplace are great for displaying what goes on behind the scene. Marketers across the globe know, “A picture is worth thousands of words.” They use it as graphic designs to enhance the company’s value.  

Cater to the Digital Natives

“Digital Natives” is a term for millennials. People who were born in the era of digital technology. They are looking for instant gratification through the online tech world.

They are a huge section of social media users who spend most of their time on social media platforms. Millennials are the target audience for many companies, so holding their attention requires creative graphic designs on multiple social media channels. It is no surprise their social media feeds are filled with promotional advertisements that are professionally designed with graphics.

The most relatable content type for millennial is memes. That’s the reason companies are trying their best to follow the trending memes. They like to integrate memes within their marketing messages so that they can be in the eyes of young audience.

 To Conclude

Visual graphics in social media is crucial in this cutthroat competitive business environment. The designers’ approach to the marketing strategy is essential to stay ahead of the competition. A business needs the help of graphic designers to create extraordinary marketable content.

Hiring a graphic designer or collaborating with the designing companies is considered the best option, as they have prior experience of fulfilling brands’ requirements. Scalenut team can assist you with the same if you are looking for freshly designed graphics to up your social media game.

 About Scalenut

The best design imparts creativity in your products and services. They inspire users to engage, download and evangelise. Our expert designers produce simple yet attractive and result-oriented designs. Offering unlimited revisions and multi-layered quality checks, by partnering with Scalenut, you can be assured of top-quality design work.

Scalenut fulfils the creative requirement of businesses through its high-quality talented professionals and AI-enabled quality checks.