Brief Creation with Article Writer
A well-structured content brief is the secret to reducing revisions and ensuring your content ranks. Scalenut’s Article Writer allows you to transform GEO research into a comprehensive wireframe, complete with competitor outlines, top-ranking questions, and essential NLP terms.
In this video, you will learn how to:
- Set GEO Guidelines: Access AI-suggested targets for word count, image density, and heading frequency.
- Build a Wireframe: Extract H2 and H3 headings from the top 30 ranking URLs to build your outline.
- Integrate FAQs: Pull high-intent questions from Google and Quora to use as FAQ sections.
- Optimize with Key Terms: Manage NLP and LSI terms to ensure your content meets semantic search standards.
Collaborate and Execute: Share the brief with team members and seamlessly paste the structure into the editor to start writing.
1. Getting Started To create a content brief, click on Article Writer in the left-hand menu. Start a new GEO research document or select an existing one. To begin building your brief, click on Ready for Writing and skip directly to the editor.
2. Setting Your GEO Guidelines On the right side of the screen, navigate to the Research section and click on Detailed Report. You’ll see pre-suggested guidelines, including the ideal word count, number of images, and heading count. You can even download these guidelines as a DOC or PDF for offline use.
3. Building the Outline Switch to the Outlines tab. Here, you can see the heading breakdowns for the top 30 ranking URLs for your keyword.
- Adding Headings: Click any H-tag from a competitor’s outline to add it to your brief.
- Editing & Organizing: Click a heading in your outline to edit the text, or click the H3 icon to change the hierarchy. You can rearrange your structure by dragging and dropping cards, or delete them using the red bin icon.
4. Adding FAQs and Questions Navigate to the Questions tab to find trending queries across multiple platforms. Hover over a question and select Insert as FAQ. These will automatically populate in a dedicated Frequently Asked Questions section in your brief.
5. Optimizing with Key Terms The Key Terms tab lists the NLP (Natural Language Processing) terms essential for ranking. To add specific LSI or long-tail keywords, click Add Key Terms, type them in, and they will be tracked as you write.
6. Adding Writer Notes and Sharing For the finishing touch, use Add Additional Notes to give specific instructions to your writers. Once the brief is complete, click the Share icon next to the document name to send it to team members or external collaborators.
7. From Brief to Article To start writing, toggle back to the editor. Click Copy Outline and paste it into the main writing space; your structure will be formatted and inserted seamlessly. You can now use the brief's key terms and competitor links as a guide while you fill in the content using Scalenut’s AI.
Conclusion: Create your briefs and share them with your team to reduce back-and-forth and maximize efficiency.
Thanks for watching!
